This is a social media search for tracking brand or product mentions on a slew of social media sites, including flickr, twitter, friendfeed, digg etc. It taps into their search APIs directly, so it's much more immediate and comprehensive than say, Google alerts. Avlbl @ http://tinyurl.com/firehose ==================================================================================
First, type all the brands & products you want to track into the first field, seperated by commas. Eg. steve+jobs, apple, iphone. Then click the "Run Pipe" button. Once the pipe runs successfully, review the results by clicking on the "list" tab. You can subscribe to email or SMS alerts by clicking on "Results by Email or Phone", or get a custom RSS feed for your terms by clicking "More Options".
Made by Kingsley Joseph (email@example.com) - feedback is welcome
Pipe Web Address: http://pipes.yahoo.com/update_maker/social_media_fire_hose