<?xml version="1.0"?>
<rss version="2.0" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:yt="http://gdata.youtube.com/schemas/2007">
   <channel>
      <title>My Ego Pipe</title>
      <description>Just laying some pipe, as it were. Testing this thing with a super-simple ego feed aggregator.</description>
      <link>http://pipes.yahoo.com/pipes/pipe.info?_id=Noj93Gy42xGo1T91y6ky6g</link>
      <pubDate>Sat, 28 Nov 2009 02:48:19 -0800</pubDate>
      <generator>http://pipes.yahoo.com/pipes/</generator>
      <item>
         <title>My First Laptop Skin</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/ZLNkqg2SZM0/my-first-laptop-skin.html</link>
         <description>I recently got a MacBook Air. Julie has one too, so we&amp;#8217;re constantly mistaking hers for mine and vice versa. This seemed like a natural opportunity to stick a decal or &amp;#8217;skin&amp;#8217; on our laptops to tell them apart.
I&amp;#8217;ve never really been a guy who puts stickers on, well, anything. I&amp;#8217;ve never had them on [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6786</guid>
         <pubDate>Sun, 01 Nov 2009 12:12:57 -0800</pubDate>
         <content:encoded><![CDATA[<p>I recently got a MacBook Air. Julie has one too, so we&#8217;re constantly mistaking hers for mine and vice versa. This seemed like a natural opportunity to stick a decal or &#8217;skin&#8217; on our laptops to tell them apart.</p>
<p>I&#8217;ve never really been a guy who puts stickers on, well, anything. I&#8217;ve never had them on my car or binders in high school and never on a laptop, either. There&#8217;s nothing wrong with them&#8211;I&#8217;ve just never had the impulse.</p>
<p>I wanted to make a custom skin from a photo I&#8217;d taken. So I spent a while trolling through my Flickr account and settled on <a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/1451658999/">this one</a> (click for bigosity):</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://farm2.static.flickr.com/1102/1451658999_5b116182f0_b.jpg" title="Rain in our Pool by DBarefoot, on Flickr"><img src="http://farm2.static.flickr.com/1102/1451658999_5b116182f0.jpg" width="500" height="331" alt="Rain in our Pool"/></a></p>
<p><a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2007/09/two-pictures-of-rain.html">I wrote about</a> taking that shot&#8211;it&#8217;s from Malta. So, too, is <a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/488200262/in/set-72157600207401045/">the photo</a> on Julie&#8217;s laptop.</p>
<p>More or less at random, I chose <a rel="nofollow" target="_blank" href="http://www.uniqueskins.com/">Unique Skins</a>, and placed an order. It costs $20 per skin, which seemed pretty reasonable to me. The skin arrived last week, and here it is on my laptop:</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://farm3.static.flickr.com/2482/4064905041_487e01e0f3_b.jpg" title="MacBook Air Skin From Unique Skins by DBarefoot, on Flickr"><img src="http://farm3.static.flickr.com/2482/4064905041_487e01e0f3.jpg" width="500" height="331" alt="MacBook Air Skin From Unique Skins"/></a></p>
<p>I&#8217;m pretty happy with that result. That photo doesn&#8217;t really do the colours justice, but they feel quite true to my original capture.</p>
<p>I asked around on Twitter, and a couple of people recommended <a rel="nofollow" target="_blank" href="http://www.gelaskins.com/">Gelaskins</a> as an alternative, Canadian vendor of custom skins.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/ZLNkqg2SZM0" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>TicketMaster and the Market Value of Tickets</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/zTy0m5Jh5_0/ticketmaster-and-the-market-value-of-tickets.html</link>
         <description>Over the summer, I read a great article in The New Yorker about TicketMaster, Live Nation and the history of rock concert promotions. It was unavailable online until somebody kindly added it to this Reddit discussion thread in which I was involved. You can view a PDF of the article here, or I&amp;#8217;ve also uploaded [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6793</guid>
         <pubDate>Mon, 02 Nov 2009 11:58:04 -0800</pubDate>
         <content:encoded><![CDATA[<p>Over the summer, I read a great article in <em>The New Yorker</em> about TicketMaster, Live Nation and the history of rock concert promotions. It was unavailable online until somebody kindly added it to <a rel="nofollow" target="_blank" href="http://www.reddit.com/r/AskReddit/comments/9z438/im_sick_of_ticketmaster_and_their_absurd_charges/c0f3u1m">this Reddit discussion</a> thread in which I was involved. You can view a PDF of the article <a rel="nofollow" target="_blank" href="http://drop.io/ticketmastersucks/asset/the-new-yorker-digital-edition-aug-10-2009-pdf">here</a>, or I&#8217;ve also uploaded it <a rel="nofollow" target="_blank" href="http://www.box.net/shared/static/49rjs287v5.pdf">here</a>.</p>
<p>It&#8217;s a pretty fascinating article, and reveals some surprising (to me, at least) facts about the concert business. One is that TicketMaster and Live Nation have struggled, financially, and lose huge chunks of revenue due to scalping. Another is that, of course, many concert tickets are radically under-priced. From the article:</p>
<blockquote><p>The phenomenon of below-market value tickets has inspired a cottage industry of economists seeking to explain seemingly illogical pricing in the rock-concert business. Alan Krueger&#8230;an economist&#8230;is one. &#8220;There is still an element of rock concerts that is more like a party than a commodities market,&#8221; Kruger told me. A ticket to a rock show, he said, bears elements of a &#8220;gift exchange,&#8221; in which intangible benefits accrue for the seller. Cheap tickets increase the possibility of a sellout, which augments merchandise and concession sales. Sellouts make the concert experience better for the musicians and audience alike. And, one might add, a cheap ticket is the price the music industry pays to preserve the illusion that the sixties never ended. &#8220;In some fashion, I help people hold on to their own humanity&#8211;if I&#8217;m doing my job right,&#8221; Springsteen once said, of his performances. At least, he helps people hold on to their savings.</p>
</blockquote>
<p>That&#8217;s kind of a provocative idea, isn&#8217;t it? While we (myself included) complain about the high cost of concert tickets, they&#8217;re actually priced well below market value. This applies much more for the Springsteens and the Madonnas than local bands, obviously, but the former is where TicketMaster and Live Nation make all their money.</p>
<p>I don&#8217;t in any way mean to be an apologist for TicketMaster. Their business model is built on controlling the marketplace and delivering shockingly little added value to their customers. It&#8217;s only getting easier for venues to handle their own ticket sales. So, it&#8217;s my hope that TicketMaster may die off with the generation of rock and rollers they depended upon for their revenue.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/zTy0m5Jh5_0" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Une Partie Pour Le Livre</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/Bm45bE5QRg8/une-partie-pour-le-livre.html</link>
         <description>As I mentioned, our book (see also Amazon) is coming out later this month. In celebration (and relief), we&amp;#8217;re holding a book launch party on November 24. Here are the details: Date: Tuesday, November 24, 2009
Time: 7:00pm - 11:00pm
Location: Autumn Brook Artists Gallery, 1545 West 4th Avenue (map, view from street)
We&amp;#8217;ll do a brief talk at [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6798</guid>
         <pubDate>Tue, 03 Nov 2009 21:32:02 -0800</pubDate>
         <content:encoded><![CDATA[<p>As I mentioned, <a rel="nofollow" target="_blank" href="http://friendswithbenefitsbook.com/">our book</a> (see also <a rel="nofollow" target="_blank" href="http://www.amazon.com/Friends-Benefits-Social-Marketing-Handbook/dp/1593271999/darrebaref-20">Amazon</a>) is coming out later this month. In celebration (and relief), we&#8217;re holding a book launch party on November 24. Here are the details:</p>
<blockquote>
<p>Date: Tuesday, November 24, 2009<br />
Time: 7:00pm - 11:00pm<br />
Location: Autumn Brook Artists Gallery, 1545 West 4th Avenue (<a rel="nofollow" target="_blank" href="http://maps.google.com/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=autumn+brook+gallery+vancouver&#038;sll=37.0625,-95.677068&#038;sspn=30.737461,79.013672&#038;ie=UTF8&#038;hq=autumn+brook+gallery&#038;hnear=Vancouver,+BC,+Canada&#038;ll=49.270605,-123.139358&#038;spn=0.012349,0.038581&#038;z=15&#038;iwloc=A">map</a>, <a rel="nofollow" target="_blank" href="http://maps.google.com/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=autumn+brook+gallery+vancouver&#038;sll=37.0625,-95.677068&#038;sspn=30.737461,79.013672&#038;ie=UTF8&#038;hq=autumn+brook+gallery&#038;hnear=Vancouver,+BC,+Canada&#038;ll=49.267861,-123.139486&#038;spn=0,359.961419&#038;z=15&#038;layer=c&#038;cbll=49.267876,-123.139785&#038;panoid=_7zGAdyoJNNC5xL5bnZUpw&#038;cbp=12,13.7,,0,11.28">view from street</a>)</p>
<p>We&#8217;ll do a brief talk at some point in the evening, followed by a short reading from the book. We&#8217;ll also be available to personally inscribe the many, many copies you&#8217;ll surely be purchasing to give out as Christmas gifts.</p>
<p>Sundry details:</p>
<ul>
<li>Appetizers will be served.</li>
<li>Convenient cash bar.</li>
<li>Autographed copies of our book will be available for purchase for $20.</li>
<li>There&#8217;s lots of street parking around, or you may want to consider parking on Granville Island and walking up to the gallery. Otherwise, the location is served by many lovely bus routes.</li>
</ul>
</blockquote>
<p>If you&#8217;re local to Vancouver, feel free to stop by. Please either RSVP to <a rel="nofollow" target="_blank" href="http://www.facebook.com/event.php?eid=197667080394&#038;ref=mf">the Facebook event</a> or, if you&#8217;re not the Facebooky type, drop us a quick email at <a rel="nofollow" target="_blank" href="mailto:rsvp@capulet.com?subject=Launch Party RSVP">rsvp@capulet.com</a>.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/Bm45bE5QRg8" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Sustainable Christmas Trees Delivered to Your Door</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/gmk_U1EMJjw/sustainable-christmas-trees-delivered-to-your-door.html</link>
         <description>Yesterday on Springwise I read about The Living Christmas Company, which delivers living, potted Christmas trees to your home in southern California. They pick them up after the holidays, and replant them. In fact, a family can get the same tree year after year.
I tweeted about this clever idea, and the Twitter account Climate Smart [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6803</guid>
         <pubDate>Tue, 03 Nov 2009 22:25:04 -0800</pubDate>
         <content:encoded><![CDATA[<p>Yesterday <a rel="nofollow" target="_blank" href="http://www.springwise.com/eco_sustainability/livingchristmas/">on Springwise</a> I read about <a rel="nofollow" target="_blank" href="http://www.livingchristmas.com/index.php">The Living Christmas Company</a>, which delivers living, potted Christmas trees to your home in southern California. They pick them up after the holidays, and replant them. In fact, a family can get the same tree year after year.</p>
<p>I tweeted about this clever idea, and the Twitter account Climate Smart <a rel="nofollow" target="_blank" href="http://twitter.com/climatesmart/status/5408170461">pointed me to</a> <a rel="nofollow" target="_blank" href="http://www.carbonsync.ca/">Carbonsync</a> (yes, I am troubled by the inconsistent capitalization of their name on their site&#8211;let&#8217;s move on). They&#8217;re offering a similar delivery and pickup service to your home in and around Vancouver.</p>
<p>The Living Christmas Company doesn&#8217;t indicate pricing on their site (or, at least, I couldn&#8217;t find prices). Carbonsync offers their rental tree program for the princely sum of $125.99. It&#8217;s been a very long time since I bought a Christmas tree, but that seems pretty rich. How much does your average Christmas tree cost? $25? $40? Maybe $60 for a really fancy tree?</p>
<p>I&#8217;m usually happy to pay a green tax, but 100% feels a bit steep. If we assume that delivery and pickup cost $40 or $50, then I guess that&#8217;s in the ballpark. Still, that price point feels a little steep, doesn&#8217;t it?</p>
<p>Happily, we&#8217;re not really a tree-buying household, so I&#8217;ll remain $125.99 richer.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/gmk_U1EMJjw" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Next Song Syndrome</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/p1-9DuOQEqo/next-song-syndrome.html</link>
         <description>Lately I&amp;#8217;ve been listening to the original version of Cream&amp;#8217;s &amp;#8220;Crossroads&amp;#8221; a lot. I first heard that song in 1988 or so, as it was on one of the first CDs my family ever bought. It was on an Eric Clapton four CD box set by the same name. As you might imagine, I listened [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6807</guid>
         <pubDate>Thu, 05 Nov 2009 22:49:17 -0800</pubDate>
         <content:encoded><![CDATA[<p>Lately I&#8217;ve been listening to the original version of <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=YdwVVI4B3oY">Cream&#8217;s &#8220;Crossroads&#8221;</a> a lot. I first heard that song in 1988 or so, as it was on one of the first CDs my family ever bought. It was on <a rel="nofollow" target="_blank" href="http://www.amazon.com/Crossroads-Eric-Clapton/dp/B000001FOP/darrebaref-20">an Eric Clapton four CD box set</a> by the same name. As you might imagine, I listened to those CDs a ton in my teenage years.</p>
<p>As an aside: the version of &#8220;Crossroads&#8221; I&#8217;m talking about is a live recording. As the band finishes, you hear applause and then somebody says &#8220;Eric Clapton [something] on vocals&#8221;. I&#8217;ve always wondered who says that? Bassist Jack Bruce, maybe?</p>
<p>&#8220;Crossroads&#8221; is track three on disc two (unquestionably the best of the four CDs). It&#8217;s followed by a mid-tempo Cream tune called <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=vjIFiB4lZTw">&#8220;Badge&#8221;</a>, which starts with a nice rolling baseline and some crunchy chords.</p>
<p><p>Every time I hear the end of &#8220;Crossroads&#8221;, I expect to hear the start of &#8220;Badge&#8221;. This is true even though I probably haven&#8217;t heard that particular combination of songs for ten or fifteen years. I&#8217;ve probably heard &#8220;Crossroads&#8221; followed by other songs at least 50 or 100 times since then. And yet I still have that aural expectation embedded in my brain. The pattern doesn&#8217;t seem to get broken. Odd, eh?</p>
<p>Another example is that my family&#8217;s LP of &#8220;Sticky Fingers&#8221; had a scratch on it, so I always expect to hear a little glitch or skip in the second chorus of the Stones&#8217; &#8220;Brown Sugar&#8221;. I&#8217;m sure everybody has such formative listening patterns. What are yours?</p>
<p>Also, will the iTunes and MP3 generation&#8211;people under the age of, say, fourteen&#8211;be free from the Next Song Syndrome? They may never have bought a CD, so they may not acquire the same sort of listening patterns.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/p1-9DuOQEqo" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Essays to Help People Get the Web</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/u45ivmYMcsM/essays-to-help-people-get-the-web.html</link>
         <description>I recommend the same essays about the web over and over again. Essays like 1000 True Fans or The Next Economy of Ideas are both informative and inspiring, and convey fundamental ideas about how the web works.
When I say &amp;#8220;how the web works&amp;#8221;, I&amp;#8217;m not talking about DNS or HTTP. I&amp;#8217;m referring to the profound [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6810</guid>
         <pubDate>Mon, 09 Nov 2009 23:10:32 -0800</pubDate>
         <content:encoded><![CDATA[<p>I recommend the same essays about the web over and over again. Essays like <a rel="nofollow" target="_blank" href="http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php">1000 True Fans</a> or <a rel="nofollow" target="_blank" href="http://www.wired.com/wired/archive/8.10/download_pr.html">The Next Economy of Ideas</a> are both informative and inspiring, and convey fundamental ideas about how the web works.</p>
<p>When I say &#8220;how the web works&#8221;, I&#8217;m not talking about DNS or HTTP. I&#8217;m referring to the profound impact that the web is having on community, commerce, communications and so many other parts of our lives. It&#8217;s these big ideas that are difficult to absorb, and I find the essays help.</p>
<p><a rel="nofollow" target="_blank" href="http://adhack.com/">James</a> does the same thing, and he came up with the idea of curating a book (maybe it&#8217;s electronic, maybe hard copy, maybe both) that showcases a bunch of the best essays. In short, a toolkit for getting the web.</p>
<p>We were at a business retreat up in Tofino this weekend, and we hashed out the idea a little. Following <a rel="nofollow" target="_blank" href="http://www.zefrank.com/theshow/archives/2006/07/071106.html">the best advice of Ze Frank</a> (rude words ahead), we started implementing the idea on the spot. Hence, <a rel="nofollow" target="_blank" href="http://www.gettheweb.org">GettheWeb.org</a>. For now it&#8217;s just a Google Sites page with a Google Docs form and a YouTube video (owned by Google) explaining the project.</p>
<p>At this stage, we&#8217;re just looking for recommendations for &#8220;great essays about how the web works&#8211;socially, behaviorally, philosophically&#8221;. Plus we made a 78-second video discussing the project (thanks to Jay from <a rel="nofollow" target="_blank" href="http://www.giantantmedia.com/">Giant Ant</a> for being our two-elbow duopod):</p>
<p align="center"><iframe class="embeddedvideo" src="http://www.youtube.com/v/I6w6XxNJZcM&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" width="480" height="385"></iframe></p> 
<p>Have you got an essay about the web that you love? <a rel="nofollow" target="_blank" href="http://www.gettheweb.org">Submit it</a>.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/u45ivmYMcsM" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>An Alternative History of Rock and Roll</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/Nv7yoaEqkfA/an-alternative-history-of-rock-and-roll.html</link>
         <description>Andy linked to this delightful alternative time line for the last forty years of popular music. It imagines what might have happened if the Beatles stayed together:
February 11th, 1978. Eventually is released simultaneously in the American and British markets. Some critics find significance in the fact that the first single off the album, “Blow Away,” [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6817</guid>
         <pubDate>Tue, 10 Nov 2009 21:45:54 -0800</pubDate>
         <content:encoded><![CDATA[<p><a rel="nofollow" target="_blank" href="http://waxy.org/links/">Andy</a> linked to <a rel="nofollow" target="_blank" href="http://mightygodking.com/index.php/2009/11/10/scenes-from-an-alternate-universe-where-the-beatles-accepted-lorne-michaels-generous-offer/">this delightful alternative time line</a> for the last forty years of popular music. It imagines what might have happened if the Beatles stayed together:</p>
<blockquote><p>February 11th, 1978. <em>Eventually</em> is released simultaneously in the American and British markets. Some critics find significance in the fact that the first single off the album, “Blow Away,” is not a Lennon/McCartney collaboration but instead a George Harrison song; others find themselves underwhelmed and suggest that the Lennon/McCartney “Free As A Bird” should have been the first single instead. (”Free As A Bird” is released as the second single six weeks later.) Harrison, for his part, says that “Blow Away” was “a lot less of a rocker” before Lennon suggested an increase in tempo and “letting Ringo go nuts.” No music videos are produced for the album: Lennon says “no, that would be too much bother. We want to have fun with this. Work’s for our own stuff.”</p>
</blockquote>
<p>I&#8217;m sure these have been done before, but there are a number of creative projects that extend naturally from this kind of &#8216;what if&#8217; exercise. A book-length version, maybe, or writing songs that the still-together Beatles might have written.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/Nv7yoaEqkfA" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Remembrance Day</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/QtGwCYlNJDQ/remembrance-day.html</link>
         <description>There&amp;#8217;s only so much one can say about Remembrance Day. The ceremony is pretty much the same from year to year&amp;#8211;this year I attended the one in front of the Legislature here in Victoria. I&amp;#8217;ve written a lot about this day in the past: 2003, 2004, 2005, 2006, 2007 and 2008.
This year I was thinking [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6820</guid>
         <pubDate>Wed, 11 Nov 2009 12:33:06 -0800</pubDate>
         <content:encoded><![CDATA[<p>There&#8217;s only so much one can say about Remembrance Day. The ceremony is pretty much the same from year to year&#8211;this year I attended the one in front of the Legislature here in Victoria. I&#8217;ve written a lot about this day in the past: <a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2003/11/let-us-now-praise-famous-men.html">2003</a>, <a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2004/11/they-shall-not-grow-old.html">2004</a>, <a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2005/11/remember.html">2005</a>, <a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2006/11/another-remembrance-day.html">2006</a>, <a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2007/11/lest-we-forget.html">2007</a> and <a rel="nofollow" target="_blank" href="http://www.darrenbarefoot.com/archives/2008/11/on_passchendaele_the_movie_and_battle.html">2008</a>.</p>
<p>This year I was thinking back to the Remembrance Day assemblies in elementary and high school. One year, I have a clear memory of a video being shown, featuring a song, I think, by Bryan Adams. I even remember <a rel="nofollow" target="_blank" href="http://my.opera.com/solid%20copper/blog/2008/11/11/remembrance-day">some of the lyrics</a>:</p>
<blockquote><p>The guns will be silent - on Remembrance Day<br />
There&#8217;ll be no more fighting - on Remembrance Day</p>
</blockquote>
<p>This wasn&#8217;t the video, but <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=sBgpAj9cYTQ&#038;feature=related">here&#8217;s the song</a>. It&#8217;s hardly <em>In Flanders Fields</em>, but it&#8217;s what I was thinking about today.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/QtGwCYlNJDQ" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>In Defence of My Pictionary Skills</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/rQahXgGHblA/in-defence-of-my-pictionary-skills.html</link>
         <description>I recently participated in a game of Pictionary. My team came second (or &amp;#8220;first loser&amp;#8221; as somebody described it), despite the fact that we had four arts degrees between us.
I was given a particularly challenging word to draw, and I thought I did a smashing job of it. My team disagreed. Travis kindly snapped a [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6823</guid>
         <pubDate>Thu, 12 Nov 2009 15:03:14 -0800</pubDate>
         <content:encoded><![CDATA[<p>I recently participated in a game of Pictionary. My team came second (or &#8220;first loser&#8221; as somebody described it), despite the fact that we had four arts degrees between us.</p>
<p>I was given a particularly challenging word to draw, and I thought I did a smashing job of it. My team disagreed. <a rel="nofollow" target="_blank" href="http://unvarnished.com/">Travis</a> kindly <a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/nep/4099230288/">snapped a photo</a>. My rendering is everything above my finger&#8211;we did multiple drawings on every sheet of paper. Can you guess the word? Click for super-sizing:</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://farm3.static.flickr.com/2638/4099230288_6aa203bf07_b.jpg"><img src="http://farm3.static.flickr.com/2638/4099230288_6aa203bf07.jpg"></a></p>
<p>Hmm&#8230;in retrospect it&#8217;s not really that clear. Though, in my defense, two people from another team guessed what I was on about.</p>
<p>UPDATE: The correct answer is &#8216;taxidermy&#8217;. So maybe I failed. I did like an alternative suggestion I received by email: &#8220;Dance dance critter death edition&#8221;, which seems to be in the ballpark of correct.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/rQahXgGHblA" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>The Book, It Has Arrived</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/6POLPU5WaiM/the-book-it-has-arrived.html</link>
         <description>Can I get an amen?
That&amp;#8217;s good news. I wasn&amp;#8217;t looking forward to selling little USB drives at our book launch if the actual books got held up in customs. They smell a little odd, if you stick your nose right in them (as I always do with pretty much everything). That&amp;#8217;s probably just because they came [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6828</guid>
         <pubDate>Fri, 13 Nov 2009 09:28:54 -0800</pubDate>
         <content:encoded><![CDATA[<p>Can I get an amen?</p>
<p>That&#8217;s good news. I wasn&#8217;t looking forward to selling little USB drives at <a rel="nofollow" target="_blank" href="http://www.facebook.com/event.php?eid=197667080394&#038;ref=mf">our book launch</a> if the actual books got held up in customs.</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/4101149668/" title="The Book Arrives by DBarefoot, on Flickr"><img src="http://farm3.static.flickr.com/2717/4101149668_204ee690a4.jpg" width="375" height="500" alt="The Book Arrives"/></a></p>
<p>They smell a little odd, if you stick your nose right in them (as I always do with pretty much everything). That&#8217;s probably just because they came fresh and direct from the printer.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/6POLPU5WaiM" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Nolan Defies Age and Two D-Men</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/q_t2yOxNdOg/nolan-defies-age-and-two-d-men.html</link>
         <description>Let&amp;#8217;s end the week with a bit of hockey magic. Owen Nolan (the only player born in Northern Ireland playing in the NHL, as it happens) defied his 38 years last night and scored a top ten goal of the year: Of course, those two mincing Tampa Bay defencemen made him look pretty good, but it&amp;#8217;s [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6834</guid>
         <pubDate>Fri, 13 Nov 2009 16:16:36 -0800</pubDate>
         <content:encoded><![CDATA[<p>Let&#8217;s end the week with a bit of hockey magic. Owen Nolan (the only player born in Northern Ireland playing in the NHL, as it happens) defied his 38 years last night and <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=b_fpHO4cfb4&#038;feature=player_embedded">scored a top ten goal of the year</a>:</p>
<p><iframe class="embeddedvideo" src="http://www.youtube.com/v/b_fpHO4cfb4&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" width="480" height="295"></iframe></p> 
<p>Of course, those two mincing Tampa Bay defencemen made him look pretty good, but it&#8217;s still a fantastic goal.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/q_t2yOxNdOg" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Are We Finally Making Progress on More Female Directors?</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/LQJZk_5To4Q/are-we-finally-making-progress-on-more-female-directors.html</link>
         <description>Today I saw Whip It, the rollerderby movie directed by Drew Barrymore. It felt pretty ordinary to me, and would have been disappointing without the excellent Ellen Page and Marcia Gay Hardin. The critics generally liked (but didn&amp;#8217;t love) it.
Confronted with a very rainy afternoon, I lingered for a couple of minutes in the lobby [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6837</guid>
         <pubDate>Sun, 15 Nov 2009 19:05:19 -0800</pubDate>
         <content:encoded><![CDATA[<p>Today I saw <a rel="nofollow" target="_blank" href="http://www.imdb.com/title/tt1172233/">Whip It</a>, the rollerderby movie directed by Drew Barrymore. It felt pretty ordinary to me, and would have been disappointing without the excellent Ellen Page and Marcia Gay Hardin. The critics <a rel="nofollow" target="_blank" href="http://www.metacritic.com/film/titles/whipit">generally liked</a> (but didn&#8217;t love) it.</p>
<p>Confronted with a very rainy afternoon, I lingered for a couple of minutes in the lobby of the cinema. I looked over the eight movie posters in the lobby, and was surprised to see that five of the films they promoted had been directed by women. I snapped some bad photos on my iPhone, and made <a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/4108118242/">this unpretty collage</a>:</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/4108118242/" title="Female Directors by DBarefoot, on Flickr"><img src="http://farm3.static.flickr.com/2692/4108118242_9c91a14dfb.jpg" width="500" height="375" alt="Female Directors"/></a></p>
<p>The films are, in order of my dodgy collage:</p>
<ul>
<li><a rel="nofollow" target="_blank" href="http://www.imdb.com/title/tt1230414/">It&#8217;s Complicated</a></li>
<li><a rel="nofollow" target="_blank" href="http://h2oildoc.com/home/">H2Oil</a></li>
<li><a rel="nofollow" target="_blank" href="http://www.whenwewereboys.com/">When We Were Boys</a></li>
<li><a rel="nofollow" target="_blank" href="http://www.imdb.com/title/tt1129445/">Amelia</a></li>
<li><a rel="nofollow" target="_blank" href="http://www.imdb.com/title/tt1172233/">Whip It</a></li>
</ul>
<p>Of those five films, three are mid-level Hollywood flicks, one is a Canadian indie and one is a feature-length documentary. How surprising is that result? In 2007, of the 13,000 members of the Directors Guild of America, <a rel="nofollow" target="_blank" href="http://www.msnbc.msn.com/id/20074475/">only 7% are women</a>. I don&#8217;t claim that my little lobby survey has any sort of authority, but it&#8217;s at least a little encouraging. The role of director has always struck as one of the last bastions of near-total male domination.</p>
<p>I&#8217;ll admit a little of my own sexism here: I was surprised to learn that best movie I saw all year, <a rel="nofollow" target="_blank" href="http://www.imdb.com/title/tt0887912/">The Hurt Locker</a>, was directed by <a rel="nofollow" target="_blank" href="http://www.imdb.com/name/nm0000941/">a woman</a>. Kathryn Bigelow has made a minor masterpiece in that movie. I wonder how many other war movies women have directed over the past fifty years?</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/LQJZk_5To4Q" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Kindle Lands on Canadian Shores</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/ACFF2HKxNKI/kindle-lands-on-canadian-shores.html</link>
         <description>As you may have heard, the Amazon Kindle has finally come to Canada. Chalk up another late victory for the digital content ghetto that is our sprawling nation. We join the likes of Kyrgyzstan, Libya and Oman as countries able to use the gadget.
I&amp;#8217;ve played with a Kindle a couple of times, and they&amp;#8217;re pretty [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6842</guid>
         <pubDate>Tue, 17 Nov 2009 15:27:41 -0800</pubDate>
         <content:encoded><![CDATA[<p>As you may have heard, the Amazon Kindle <a rel="nofollow" target="_blank" href="http://www.cbc.ca/technology/story/2009/11/17/tech-amazon-kindle-canada.html">has finally come to Canada</a>. Chalk up another late victory for the digital content ghetto that is our sprawling nation. We join <a rel="nofollow" target="_blank" href="http://thenextweb.com/2009/10/07/kindle-international-kinda/">the likes of</a> Kyrgyzstan, Libya and Oman as countries able to use the gadget.</p>
<p>I&#8217;ve played with a Kindle a couple of times, and they&#8217;re pretty nifty things. You can store about 1500 books on them (have I read that many books in my life? Surely not) and the battery apparently lasts for two weeks worth of reading. Amazon offers about 300,000 books at US $12 or less, and you can get a bevy of newspapers and magazines online as well.</p>
<p>And yet, I don&#8217;t want one.</p>
<h3>Cost, Backlog and Snobby Appeal</h3>
<p>First there&#8217;s the cost. With taxes and import fees, the Kindle is going to cost at least CAN $325 before you buy a single book. Given that you might save an average of $10 per book by buying digital versions, you can start realizing cost savings after buying about 30 books. I wish I read more, but 30 books represents at least two years worth of reading. And who knows what options will be available by then?</p>
<p>Yes, it&#8217;s thrilling that I could carry a ton of books with me on the go. But, I don&#8217;t have a too-many-books-to-carry problem. I have a not-enough-time-to-read problem. I have at least five or six Audible credits waiting to be used because I&#8217;ve got a backlog of audio books which I haven&#8217;t listened to yet.</p>
<p>Plus, I&#8217;m totally unexcited about yet another electronic device which requires recharging. Plus there&#8217;s the &#8216;valuable object&#8217; problem. If my bag gets stolen and there&#8217;s a book in it, then no big deal. If my Kindle gets stolen, then that&#8217;s a bigger problem.</p>
<p>Finally, there&#8217;s the snobby appeal of having your walls lined with bookshelves, and those bookshelves lined with books.</p>
<p>It&#8217;s a cool object, and I can see why lots of people want one. If I ever go back to school, for example, the idea of having all of my text books on one device sounds awesome. Still, I&#8217;m not salivating about yesterday&#8217;s announcement from Amazon.</p>
<p>Do you want a Kindle?</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/ACFF2HKxNKI" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Two Vaguely Cruel Sports Videos</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/6OG8jCfuOX0/two-vaguely-cruel-sports-videos.html</link>
         <description>These can pretty much be presented without comment. It&amp;#8217;s really fate that&amp;#8217;s cruel in this first one (courtesy of James Mirtle): There&amp;#8217;s no question as to who is cruel in this second video. Those are some serious anger management issues. The player&amp;#8217;s name is Elizabeth Lambert&amp;#8211;here&amp;#8217;s an ESPN report (auto-playing video ahead) about the match. They rightfully [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6847</guid>
         <pubDate>Tue, 17 Nov 2009 22:00:17 -0800</pubDate>
         <content:encoded><![CDATA[<p>These can pretty much be presented without comment. It&#8217;s really fate that&#8217;s cruel in this first one (courtesy of <a rel="nofollow" target="_blank" href="http://www.fromtherink.com/2009/11/17/1162268/someone-warn-ovechkin-about-this">James Mirtle</a>):</p>
<p align="center"><iframe class="embeddedvideo" src="http://www.youtube.com/v/P4_MKH1ldHI&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" width="480" height="295"></iframe></p> 
<p>There&#8217;s no question as to who is cruel in <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=FMAtxuCpsMU">this second video</a>. Those are some serious anger management issues.</p>
<p align="center"><iframe class="embeddedvideo" src="http://www.youtube.com/v/FMAtxuCpsMU&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" width="480" height="385"></iframe></p> 
<p>The player&#8217;s name is Elizabeth Lambert&#8211;here&#8217;s <a rel="nofollow" target="_blank" href="http://sports.espn.go.com/ncaa/news/story?id=4629837">an ESPN report</a> (auto-playing video ahead) about the match. They rightfully raise two questions about these incidents: why aren&#8217;t the teammates of the fouled player standing up to Lambert, and how did she make it through the whole game with only a yellow card?</p>
<p>UPDATE: <a rel="nofollow" target="_blank" href="http://www.fadetoplay.com/">Phillip</a> sent along <a rel="nofollow" target="_blank" href="http://www.nytimes.com/2009/11/18/sports/soccer/18soccer.html?_r=1">this New York Times article</a> in which Ms. Lambert responds to the video. The reporter goes pretty easy on her.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/6OG8jCfuOX0" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Three Made-in-Vancouver Web Series</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/AJkDljhxgGE/three-made-in-vancouver-web-series.html</link>
         <description>Over the past week, I&amp;#8217;ve been contacted about three new (or at least newish) web series. Vancouverites will recognize a bunch of locations in these first two. The first is a comedy called The Jim&amp;#8211;here&amp;#8217;s a teaser (rated PG for strong language): The second is The Vetala, and seems to be a bit X-Files-esque. Aesthetically, this [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6855</guid>
         <pubDate>Thu, 19 Nov 2009 09:53:43 -0800</pubDate>
         <content:encoded><![CDATA[<p>Over the past week, I&#8217;ve been contacted about three new (or at least newish) web series. Vancouverites will recognize a bunch of locations in these first two. The first is a comedy called <a rel="nofollow" target="_blank" href="http://thejim.tv/">The Jim</a>&#8211;here&#8217;s a teaser (rated PG for strong language):</p>
<p align="center"><iframe class="embeddedvideo" src="http://blip.tv/play/hMU1gbCfWAI%2Em4v" type="application/x-shockwave-flash" width="480" height="319"></iframe></p>
<p>The second is <a rel="nofollow" target="_blank" href="http://thevetala.com/">The Vetala</a>, and seems to be a bit <em>X-Files</em>-esque. Aesthetically, this feels heavily influenced by <em>Battlestar Galactica</em>. Here&#8217;s the first episode:</p>
<p align="center"><iframe class="embeddedvideo" src="http://www.youtube.com/v/UsE-pSzPcTQ&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" width="480" height="295"></iframe></p> 
<p>The third is the slickest of the three, kind of a sci-fi show featuring a girl and her wolf entitled <a rel="nofollow" target="_blank" href="http://www.riesetheseries.com">Riese</a>. Again, the first episode&#8211;note the great costuming:</p>
<p align="center"><iframe class="embeddedvideo" src="http://www.youtube.com/v/4UVy7uUceXw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" width="480" height="295"></iframe></p> 
<p>Here&#8217;s <a rel="nofollow" target="_blank" href="http://www.straight.com/article-269618/vancouver-web-series-riese-goes-viral">a Georgia Straight piece</a> about <em>Riese</em>.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/AJkDljhxgGE" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Thinking About Sponsored Tweets</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/oFsOdfhZqoY/thinking-about-sponsored-tweets.html</link>
         <description>Over on our book blog, I wrote a longish post about the hot social media topic du jour: sponsored tweets in your Twitter stream. Here&amp;#8217;s an excerpt:
Things get punchy whenever people explore monetizing a new channel. Let&amp;#8217;s begin by thinking about some other controversial forms of advertising in social media, and how sponsored tweets might [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6858</guid>
         <pubDate>Sun, 22 Nov 2009 20:51:27 -0800</pubDate>
         <content:encoded><![CDATA[<p>Over on our book blog, I wrote a longish post about the hot social media topic du jour: <a rel="nofollow" target="_blank" href="http://www.friendswithbenefitsbook.com/2009/11/22/sponsored-tweets-content-conversation-and-context/">sponsored tweets in your Twitter stream</a>. Here&#8217;s an excerpt:</p>
<blockquote><p>Things get punchy whenever people explore monetizing a new channel. Let&#8217;s begin by thinking about some other controversial forms of advertising in social media, and how sponsored tweets might relate:</p>
<ul>
<li>Static ads on blogs - Not particularly relevant. In my experience, the majority of income from blogging comes from one&#8217;s archives, not the front page flow.</li>
<li>Sponsored posts - The blogosphere dabbled with these for a few years, but I rarely see them anymore. This could be because I don&#8217;t read the sort of blogs that would employ sponsored posts, or because they&#8217;re utterly forgettable, but I don&#8217;t think they&#8217;ve caught on in any significant fashion.</li>
<li>As in RSS feeds - This is somewhat germane, though I usually see these ads not as separate feed items, but rather as add-ons to existing posts. Sponsored tweets are standalone units of content.</li>
<li>Ads in IM conversations - In a way, this seems like the most relevant comparison. That said, I&#8217;ve never actually seen an ad in an IM chat. I mostly use Skype or Google Chat, though. Maybe something like <a rel="nofollow" target="_blank" href="http://omegle.com/">Omegle</a> will start inserting one-line text ads into its hosted, serendipitous IM conversations.</li>
</ul>
<p>There&#8217;s also the Facebook Beacon debacle, among others. In short, people&#8217;s tolerance for advertising in their social media channels feels pretty low.</p>
</blockquote>
<p>I know it&#8217;s a bit lame to excerpt and redirect you, but what can I say? It&#8217;s a busy week ahead.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/oFsOdfhZqoY" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Eleven Lessons I Learned About Writing a Book</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/8iSdT2iRz2o/eleven-lessons-i-learned-about-writing-a-book.html</link>
         <description>As regular readers know, I recently co-authored a business book. Though I once wrote some humongous manuals as a technical writer, and we previously wrote a 100-page ebook, this was my first grownup book. As you might expect, I learned some lessons about the process. On the day of our book launch, I thought I&amp;#8217;d [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6861</guid>
         <pubDate>Tue, 24 Nov 2009 09:42:47 -0800</pubDate>
         <content:encoded><![CDATA[<p>As regular readers know, I recently co-authored <a rel="nofollow" target="_blank" href="http://friendswithbenefitsbook.com/">a business book</a>. Though I once wrote some humongous manuals as a technical writer, and we previously wrote a 100-page ebook, this was my first grownup book. As you might expect, I learned some lessons about the process. On the day of <a rel="nofollow" target="_blank" href="http://www.facebook.com/event.php?eid=197667080394&#038;ref=mf">our book launch</a>, I thought I&#8217;d share eleven lessons with you:</p>
<ol>
<li>It&#8217;s way more work than you think it will be.</li>
<li>A co-author is an excellent idea.</li>
<li>This may be obvious, but if you get a publishing deal, you&#8217;re immediately on a schedule. There&#8217;s no looking back. If you want to write the book on your own time, write it first and then look for a publishing deal.</li>
<li>There&#8217;s probably just enough time to write the average book in a year and a half of evenings and weekends.</li>
<li>If I had to divide up the process, I&#8217;d say it&#8217;s 40% thinking and research, 30% writing a first draft, and 30% rewriting and proofreading.</li>
<li>Don&#8217;t be precious. As a professional writer, the more I&#8217;m paid to write something, the less likely I am to receive credit for it. So I&#8217;ve learned to be fairly fire-and-forget about my writing. It&#8217;s probably not worth the emotional effort to argue with your editor or publisher about small stuff. Win the big battles, and let go of the rest.</li>
<li>Once you submit a first draft, a ton of people touch your book. Our book had an editor, technical reviewer, copy editor, proofreader, production manager, graphic designer, cover designer and indexer (a soul-destroying job&#8211;I speak from experience). That excludes the marketing people and the publisher himself.</li>
<li>You&#8217;ll never have enough time to make the writing as good as it could be.</li>
<li>I forget where I heard this, but there&#8217;s so much truth in this quote: &#8220;Publishing isn&#8217;t an industry, it&#8217;s an organized hobby.&#8221;</li>
<li>Amazon punishes publishers for missing publication dates. So publishers tend to initially set a publication date which is strikingly far into the future. Don&#8217;t let this panic you.</li>
<li>This was something I already knew, but it&#8217;s worth mentioning: don&#8217;t write a book to make money. For the vast majority of authors, it&#8217;s not a moneymaking proposition. Write a book to spread your ideas, to earn &#8216;because-of&#8217; income through speaking, consulting and so forth, or to get the perceived endorsement as a capital-a author.</li>
</ol>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/8iSdT2iRz2o" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>A Plaxo/LinkedIn Yak-Fest Meld</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/hwBvbp_xqqI/a-plaxolinkedin-yak-fest-meld.html</link>
         <description>At the book launch last night, my brother reminded me of this awesome New Yorker piece entitled &amp;#8220;Subject: Our Marketing Plan&amp;#8221;. It&amp;#8217;s written as an email from an intern to a book author, and simultaneously pokes fun at so many things: Web marketing and its endless jargon.
Authors&amp;#8217; very common anxiety around promoting their books.
Tightening belts, cost-cutting [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6868</guid>
         <pubDate>Wed, 25 Nov 2009 16:15:48 -0800</pubDate>
         <content:encoded><![CDATA[<p>At the book launch last night, my brother reminded me of <a rel="nofollow" target="_blank" href="http://www.newyorker.com/humor/2009/10/19/091019sh_shouts_weiner">this awesome New Yorker piece</a> entitled &#8220;Subject: Our Marketing Plan&#8221;. It&#8217;s written as an email from an intern to a book author, and simultaneously pokes fun at so many things:</p>
<ul>
<li>Web marketing and its endless jargon.</li>
<li>Authors&#8217; very common anxiety around promoting their books.</li>
<li>Tightening belts, cost-cutting and staff turnover at publishers.</li>
<li>General workplace incompetence</li>
</ul>
<p>Here&#8217;s my favourite bit:</p>
<blockquote><p>Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I’ll be out of the office from tomorrow until Monday, but when I get back I’ll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld. When you register, click “Endless,” and under “Contacts” just list everyone you’ve ever met. It would be great if you could post at least six hundred words every day until further notice.</p>
</blockquote>
<p>I should mention that, perhaps because <a rel="nofollow" target="_blank" href="http://nostarch.com/">our publisher</a> handles mostly technical books, they &#8216;get&#8217; the web, and have been very pleasant to work with on a promotional (as well as every other) front.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/hwBvbp_xqqI" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>What is the Angels’ Share?</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/E_XBG3PoORw/what-is-the-angels-share.html</link>
         <description>Last night I went to the Centre to watch a great, joyful set by The Swell Season (here&amp;#8217;s a video from their new album&amp;#8211;that must have been uncomfortable to shoot).
The opening act was Thomas Bartlett, the lead singer of Doveman. Meme-trackers may recognize him from his charming 2008 cover album of the entire Footloose soundtrack. [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6870</guid>
         <pubDate>Thu, 26 Nov 2009 13:14:09 -0800</pubDate>
         <content:encoded><![CDATA[<p>Last night I went to <a rel="nofollow" target="_blank" href="http://www.centreinvancouver.com/">the Centre</a> to watch a great, joyful set by <a rel="nofollow" target="_blank" href="http://www.theswellseason.com/">The Swell Season</a> (here&#8217;s <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=b5KV1Lf2NkY&#038;feature=player_embedded">a video</a> from <a rel="nofollow" target="_blank" href="http://www.amazon.com/Strict-Joy-Swell-Season/dp/B002HWUU1I/darrebaref-20">their new album</a>&#8211;that must have been uncomfortable to shoot).</p>
<p>The opening act was Thomas Bartlett, the lead singer of <a rel="nofollow" target="_blank" href="http://dovemanmusic.com/">Doveman</a>. Meme-trackers may recognize him from <a rel="nofollow" target="_blank" href="http://www.brassland.org/album.php?catno=019">his charming 2008 cover album</a> of the entire <em>Footloose</em> soundtrack. He was a chatty performer, introducing each song with an explanation or anecdote.</p>
<p>He told the story of a song called &#8220;Angel&#8217;s Share&#8221; off <a rel="nofollow" target="_blank" href="http://www.amazon.com/Conformist-Doveman/dp/B002N1AEO6/darrebaref-20">the new Doveman album</a> (you can hear it on <a rel="nofollow" target="_blank" href="http://www.myspace.com/doveman">their MySpace page</a>). <a rel="nofollow" target="_blank" href="http://nymag.com/listings/bar/angels_share/">The Angel&#8217;s Share</a> is the name of a tiny bar in Manhattan&#8217;s East Village, which is what Bartlett was originally writing about. He discovered that the bar is named after a piece of distillery jargon. From <a rel="nofollow" target="_blank" href="http://en.wikipedia.org/wiki/Aging_barrel#Angels.27_share">Wikipedia</a>:</p>
<blockquote><p>Angels&#8217; share is a term for the portion (share) of a wine or distilled spirit&#8217;s volume that is lost to evaporation during aging in oak barrels. The barrels are typically French or American oak. In low humidity conditions the loss to evaporation may be primarily water. However, in higher humidities, more alcohol than water will evaporate, therefore reducing the alcoholic strength of the product. In humid climates, this loss of ethanol is associated with the growth of a darkly colored fungus, Baudoinia compniacensis, on the exterior surfaces of buildings, trees and other vegetation, and anything else that happens to be nearby </p>
</blockquote>
<p>Comparing the Wikipedia article to the name of the bar and song, I see there&#8217;s some disagreement over where the apostrophe goes. I suspect that Wikipedia is correct, in that this is brandy or wine or whatever for all the angels, not one in particular.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/E_XBG3PoORw" height="1" width="1"/>]]></content:encoded>
      </item>
      <item>
         <title>Who Watches the Watchers on Twitter?</title>
         <link>http://feedproxy.google.com/~r/Darrenbarefoot/~3/TK6AUvoVeRA/who-watches-the-watchers-on-twitter.html</link>
         <description>Earlier today I tweeted the following message. For the acronym-deficient, &amp;#8216;OH&amp;#8217; stands for &amp;#8216;overheard&amp;#8217;: A few minutes later, I received this reply from @TransitPolice, run by a sergeant who&amp;#8217;s the Media Relations Officer for the Transit Police Service: Here&amp;#8217;s the brief conversation that ensued: Does this strike anybody else as just a little creepy? I should know better, [...]</description>
         <guid isPermaLink="false">http://www.darrenbarefoot.com/?p=6874</guid>
         <pubDate>Fri, 27 Nov 2009 15:13:49 -0800</pubDate>
         <content:encoded><![CDATA[<p>Earlier today <a rel="nofollow" target="_blank" href="http://twitter.com/dbarefoot/status/6119373011">I tweeted</a> the following message. For the acronym-deficient, &#8216;OH&#8217; stands for &#8216;overheard&#8217;:</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/4138779635/" title="SkyTrain Tweet by DBarefoot, on Flickr"><img src="http://farm3.static.flickr.com/2494/4138779635_8802b1324d.jpg" width="500" height="214" alt="SkyTrain Tweet"/></a></p>
<p>A few minutes later, I received <a rel="nofollow" target="_blank" href="http://twitter.com/transitpolice/status/6120240964">this reply</a> from <a rel="nofollow" target="_blank" href="http://twitter.com/transitpolice">@TransitPolice</a>, run by a sergeant who&#8217;s the Media Relations Officer for the Transit Police Service:</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/4139541488/" title="Transit Police Replies by DBarefoot, on Flickr"><img src="http://farm3.static.flickr.com/2738/4139541488_90bc451c9f.jpg" width="500" height="221" alt="Transit Police Replies"/></a></p>
<p>Here&#8217;s the brief conversation that ensued:</p>
<p align="center"><a rel="nofollow" target="_blank" href="http://www.flickr.com/photos/dbarefoot/4139541302/" title="The Whole Conversation by DBarefoot, on Flickr"><img src="http://farm3.static.flickr.com/2795/4139541302_e240f636a7_o.jpg" width="524" height="201" alt="The Whole Conversation"/></a></p>
<p>Does this strike anybody else as just a little creepy? I should know better, but I was a little taken aback. It wasn&#8217;t my intent to report a potential crime, to &#8220;let them know&#8221; as Sgt. Seaman put it. I was just recounting a little nugget of an interesting overheard conversation.</p>
<p>And there&#8217;s no question as to whether these guys were actually going to vandalize a bunch of cameras. They were, if you&#8217;ll forgive the phrase, just shooting the shit. They were <a rel="nofollow" target="_blank" href="http://www.youtube.com/watch?v=y06on1JgXLs">really just talking</a>. These were two heavy-set, balding middle-management types who, to look at them, have never <a rel="nofollow" target="_blank" href="http://www.bartleby.com/198/1.html">dared disturb the universe</a>.</p>
<h3>Not Carefully Mitigated Enough</h3>
<p>I should know better because I&#8217;m voluntarily broadcasting updates to a bunch of people over the web. And I&#8217;ve been doing that sort of thing for quite a while. I always tell people, blog (or tweet or whatever) like everyone is listening in.</p>
<p>I&#8217;ve been largely comfortable with the carefully mitigated content I push to the web. And yet this little incident gave me pause. The irony is that the Transit Police&#8217;s monitoring of Twitter is very like what closed-circuit cameras do. The authorities are using technology to seek out wrong doing. I&#8217;ve never been particularly comfortable with CC cameras in public spaces, and so this Twitter monitoring weirds me out a bit, too.</p>
<p>Not to sound all paranoid, but it would be easy enough for the Transit Police to determine roughly where I was when I tweeted that message. Then they could use video from inside the train to identify where I was sitting, and thus identify the two clueless dudes who were talking nearby. I&#8217;m pretty sure the Transit Police won&#8217;t do that, but I don&#8217;t ever want to be complicit in that possibility.</p>
<h3>What&#8217;s the Lesson?</h3>
<p>Take care when publicly publishing any messages that might be of interest to the authorities. Assume that they&#8217;re listening.</p>
<p>I don&#8217;t write this to demonize law enforcement. I think they have a tough job and, like any other group of people, most of them do it well most of the time. Their failures are necessarily public, and that doesn&#8217;t help their reputation.</p>
<p>Still, we live in an increasingly surveilled world. The authorities don&#8217;t need my help in watching over us.</p>
<img src="http://feeds.feedburner.com/~r/Darrenbarefoot/~4/TK6AUvoVeRA" height="1" width="1"/>]]></content:encoded>
         <category>About This Site</category>
      </item>
      <item>
         <title>Dec 7, 2009: United Nations Climate Change Conference at Bella Centret</title>
         <link>http://upcoming.yahoo.com/event/3083820/CPH/Copenhagen/United-Nations-Climate-Change-Conference/Bella-Centret/</link>
         <description>The conference includes the 15th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP 15) and the 5th Meeting of the Parties to the Kyoto Protocol (COP/MOP 5). According to the Bali roadmap, a framework for climate change mitigation beyond 2012 is to be agreed there.&lt;br /&gt;</description>
         <guid isPermaLink="false">http://upcoming.yahoo.com/event/3083820/</guid>
         <pubDate>Fri, 17 Jul 2009 12:22:14 -0700</pubDate>
         <category>Politics</category>
      </item>
      <item>
         <title>Media Interview</title>
         <link>http://www.flickr.com/photos/dbarefoot/4043918419/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4043918419/&quot; title=&quot;Media Interview&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2682/4043918419_c5db97f9cf_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Media Interview&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4043918419</guid>
         <pubDate>Sun, 25 Oct 2009 16:15:52 -0700</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2682/4043918419_9cd218e716_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Media Interview</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2682/4043918419_c5db97f9cf_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Crowd Passing BC Place</title>
         <link>http://www.flickr.com/photos/dbarefoot/4043923623/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4043923623/&quot; title=&quot;Crowd Passing BC Place&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2701/4043923623_9f52cc8dff_m.jpg&quot; width=&quot;159&quot; height=&quot;240&quot; alt=&quot;Crowd Passing BC Place&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4043923623</guid>
         <pubDate>Sun, 25 Oct 2009 16:17:22 -0700</pubDate>
         <media:content width="1998" url="http://farm3.static.flickr.com/2701/4043923623_3972bea587_o.jpg" type="image/jpeg" height="3024"/>
         <media:title>Crowd Passing BC Place</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2701/4043923623_9f52cc8dff_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Kevin, Wendy, Miles and Paul</title>
         <link>http://www.flickr.com/photos/dbarefoot/4043927429/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4043927429/&quot; title=&quot;Kevin, Wendy, Miles and Paul&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2742/4043927429_9f8cd555e2_m.jpg&quot; width=&quot;159&quot; height=&quot;240&quot; alt=&quot;Kevin, Wendy, Miles and Paul&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4043927429</guid>
         <pubDate>Sun, 25 Oct 2009 16:18:29 -0700</pubDate>
         <media:content width="1998" url="http://farm3.static.flickr.com/2742/4043927429_d0ce5779f9_o.jpg" type="image/jpeg" height="3024"/>
         <media:title>Kevin, Wendy, Miles and Paul</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2742/4043927429_9f8cd555e2_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Climate Crunch</title>
         <link>http://www.flickr.com/photos/dbarefoot/4044676402/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4044676402/&quot; title=&quot;Climate Crunch&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2464/4044676402_bd008accf3_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Climate Crunch&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4044676402</guid>
         <pubDate>Sun, 25 Oct 2009 16:19:18 -0700</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2464/4044676402_10583a5795_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Climate Crunch</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2464/4044676402_bd008accf3_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Crowd Near Science World</title>
         <link>http://www.flickr.com/photos/dbarefoot/4044680028/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4044680028/&quot; title=&quot;Crowd Near Science World&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2796/4044680028_96f4dd2daf_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Crowd Near Science World&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4044680028</guid>
         <pubDate>Sun, 25 Oct 2009 16:20:18 -0700</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2796/4044680028_fd990762b2_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Crowd Near Science World</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2796/4044680028_96f4dd2daf_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Banner on Cambie Street Bridge</title>
         <link>http://www.flickr.com/photos/dbarefoot/4044684758/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4044684758/&quot; title=&quot;Banner on Cambie Street Bridge&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2482/4044684758_3b579c240b_m.jpg&quot; width=&quot;159&quot; height=&quot;240&quot; alt=&quot;Banner on Cambie Street Bridge&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4044684758</guid>
         <pubDate>Sun, 25 Oct 2009 16:21:41 -0700</pubDate>
         <media:content width="1998" url="http://farm3.static.flickr.com/2482/4044684758_36d206a791_o.jpg" type="image/jpeg" height="3024"/>
         <media:title>Banner on Cambie Street Bridge</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2482/4044684758_3b579c240b_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Crowd and Science World</title>
         <link>http://www.flickr.com/photos/dbarefoot/4043943765/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4043943765/&quot; title=&quot;Crowd and Science World&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2646/4043943765_794b9284da_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Crowd and Science World&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4043943765</guid>
         <pubDate>Sun, 25 Oct 2009 16:23:12 -0700</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2646/4043943765_64fbe6e514_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Crowd and Science World</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2646/4043943765_794b9284da_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>350.org on a Canoe</title>
         <link>http://www.flickr.com/photos/dbarefoot/4044695140/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4044695140/&quot; title=&quot;350.org on a Canoe&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2602/4044695140_0fb1501e97_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;350.org on a Canoe&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4044695140</guid>
         <pubDate>Sun, 25 Oct 2009 16:24:41 -0700</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2602/4044695140_2f87a8d09b_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>350.org on a Canoe</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2602/4044695140_0fb1501e97_s.jpg" height="75"/>
         <media:category>vancouver raw bc 350 climatechange globalwarming 350org bridgetoacoolplanet</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>MacBook Air Skin From Unique Skins</title>
         <link>http://www.flickr.com/photos/dbarefoot/4064905041/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4064905041/&quot; title=&quot;MacBook Air Skin From Unique Skins&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2482/4064905041_487e01e0f3_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;MacBook Air Skin From Unique Skins&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4064905041</guid>
         <pubDate>Sun, 01 Nov 2009 12:04:32 -0800</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2482/4064905041_11a0b520e1_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>MacBook Air Skin From Unique Skins</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2482/4064905041_487e01e0f3_s.jpg" height="75"/>
         <media:category>raw laptopskin macbookair uniqueskins</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>5/12 of Le Petit Business</title>
         <link>http://www.flickr.com/photos/dbarefoot/4092257826/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4092257826/&quot; title=&quot;5/12 of Le Petit Business&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2773/4092257826_0b00d52d93_m.jpg&quot; width=&quot;240&quot; height=&quot;180&quot; alt=&quot;5/12 of Le Petit Business&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4092257826</guid>
         <pubDate>Mon, 09 Nov 2009 23:01:26 -0800</pubDate>
         <media:content width="700" url="http://farm3.static.flickr.com/2773/4092257826_7c514d6d7c_o.jpg" type="image/jpeg" height="525"/>
         <media:title>5/12 of Le Petit Business</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2773/4092257826_0b00d52d93_s.jpg" height="75"/>
         <media:category>longbeach tofino lpb lepetitbusiness</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Found Hoodie</title>
         <link>http://www.flickr.com/photos/dbarefoot/4093580570/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4093580570/&quot; title=&quot;Found Hoodie&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2428/4093580570_876ca04ddf_m.jpg&quot; width=&quot;180&quot; height=&quot;240&quot; alt=&quot;Found Hoodie&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4093580570</guid>
         <pubDate>Tue, 10 Nov 2009 11:19:30 -0800</pubDate>
         <media:content width="1200" url="http://farm3.static.flickr.com/2428/4093580570_0048590dde_o.jpg" type="image/jpeg" height="1600"/>
         <media:title>Found Hoodie</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2428/4093580570_876ca04ddf_s.jpg" height="75"/>
         <media:category>hoodie tofino lpb</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Le Petit Business in Tofino</title>
         <link>http://www.flickr.com/photos/dbarefoot/4096279555/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4096279555/&quot; title=&quot;Le Petit Business in Tofino&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2684/4096279555_22c649a978_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Le Petit Business in Tofino&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4096279555</guid>
         <pubDate>Wed, 11 Nov 2009 16:45:17 -0800</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2684/4096279555_58403435fb_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Le Petit Business in Tofino</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2684/4096279555_22c649a978_s.jpg" height="75"/>
         <media:category>raw tofino lepetitbusiness</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Le Petit Business in Tofino 2</title>
         <link>http://www.flickr.com/photos/dbarefoot/4097039932/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4097039932/&quot; title=&quot;Le Petit Business in Tofino 2&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2651/4097039932_8770c2e864_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Le Petit Business in Tofino 2&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4097039932</guid>
         <pubDate>Wed, 11 Nov 2009 16:46:07 -0800</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2651/4097039932_8f3e47d4cc_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Le Petit Business in Tofino 2</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2651/4097039932_8770c2e864_s.jpg" height="75"/>
         <media:category>raw tofino lepetitbusiness</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Rainbow on Jensen's Bay</title>
         <link>http://www.flickr.com/photos/dbarefoot/4096282717/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4096282717/&quot; title=&quot;Rainbow on Jensen's Bay&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2496/4096282717_527a5a3bf0_m.jpg&quot; width=&quot;240&quot; height=&quot;159&quot; alt=&quot;Rainbow on Jensen's Bay&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4096282717</guid>
         <pubDate>Wed, 11 Nov 2009 16:46:37 -0800</pubDate>
         <media:content width="3024" url="http://farm3.static.flickr.com/2496/4096282717_aa7bb09d5e_o.jpg" type="image/jpeg" height="1998"/>
         <media:title>Rainbow on Jensen's Bay</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2496/4096282717_527a5a3bf0_s.jpg" height="75"/>
         <media:category>rainbow raw tofino lepetitbusiness</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>The Book Arrives</title>
         <link>http://www.flickr.com/photos/dbarefoot/4101149668/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4101149668/&quot; title=&quot;The Book Arrives&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2717/4101149668_204ee690a4_m.jpg&quot; width=&quot;180&quot; height=&quot;240&quot; alt=&quot;The Book Arrives&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4101149668</guid>
         <pubDate>Fri, 13 Nov 2009 09:25:34 -0800</pubDate>
         <media:content width="525" url="http://farm3.static.flickr.com/2717/4101149668_6176c6d711_o.jpg" type="image/jpeg" height="700"/>
         <media:title>The Book Arrives</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2717/4101149668_204ee690a4_s.jpg" height="75"/>
         <media:category>book marketing unboxing hallelujah socialmedia fwbb friendswithbenefitsbook</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Female Directors</title>
         <link>http://www.flickr.com/photos/dbarefoot/4108118242/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4108118242/&quot; title=&quot;Female Directors&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2692/4108118242_9c91a14dfb_m.jpg&quot; width=&quot;240&quot; height=&quot;180&quot; alt=&quot;Female Directors&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4108118242</guid>
         <pubDate>Sun, 15 Nov 2009 18:51:40 -0800</pubDate>
         <media:content width="1600" url="http://farm3.static.flickr.com/2692/4108118242_e26c585538_o.jpg" type="image/jpeg" height="1200"/>
         <media:title>Female Directors</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2692/4108118242_9c91a14dfb_s.jpg" height="75"/>
         <media:category>posters movies femaledirectors</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Sponsorship in SMS</title>
         <link>http://www.flickr.com/photos/dbarefoot/4127221020/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4127221020/&quot; title=&quot;Sponsorship in SMS&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2537/4127221020_956094a6de_m.jpg&quot; width=&quot;160&quot; height=&quot;240&quot; alt=&quot;Sponsorship in SMS&quot;/&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Relates to this blog post about sponsored tweets:&lt;br /&gt;
&lt;br /&gt;
&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.friendswithbenefitsbook.com/2009/11/22/sponsored-tweets-content-conversation-and-context/&quot;&gt;www.friendswithbenefitsbook.com/2009/11/22/sponsored-twee...&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4127221020</guid>
         <pubDate>Sun, 22 Nov 2009 20:28:36 -0800</pubDate>
         <media:content width="320" url="http://farm3.static.flickr.com/2537/4127221020_d57c3e7794_o.jpg" type="image/jpeg" height="480"/>
         <media:title>Sponsorship in SMS</media:title>
         <media:description>&amp;lt;p&amp;gt;Relates to this blog post about sponsored tweets:&amp;lt;br /&amp;gt;
&amp;lt;br /&amp;gt;
&amp;lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.friendswithbenefitsbook.com/2009/11/22/sponsored-tweets-content-conversation-and-context/&quot;&amp;gt;www.friendswithbenefitsbook.com/2009/11/22/sponsored-twee...&amp;lt;/a&amp;gt;&amp;lt;/p&amp;gt;</media:description>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2537/4127221020_956094a6de_s.jpg" height="75"/>
         <media:category>example sms twitter sponsoredtweets</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>SkyTrain Tweet</title>
         <link>http://www.flickr.com/photos/dbarefoot/4138779635/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4138779635/&quot; title=&quot;SkyTrain Tweet&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2494/4138779635_8802b1324d_m.jpg&quot; width=&quot;240&quot; height=&quot;103&quot; alt=&quot;SkyTrain Tweet&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4138779635</guid>
         <pubDate>Fri, 27 Nov 2009 14:50:44 -0800</pubDate>
         <media:content width="590" url="http://farm3.static.flickr.com/2494/4138779635_1061301aab_o.jpg" type="image/jpeg" height="252"/>
         <media:title>SkyTrain Tweet</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2494/4138779635_8802b1324d_s.jpg" height="75"/>
         <media:category>weird screenshot creepy tweets transitpolice</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>The Whole Conversation</title>
         <link>http://www.flickr.com/photos/dbarefoot/4139541302/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4139541302/&quot; title=&quot;The Whole Conversation&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2795/4139541302_bfcec8109c_m.jpg&quot; width=&quot;240&quot; height=&quot;92&quot; alt=&quot;The Whole Conversation&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4139541302</guid>
         <pubDate>Fri, 27 Nov 2009 14:50:51 -0800</pubDate>
         <media:content width="524" url="http://farm3.static.flickr.com/2795/4139541302_e240f636a7_o.jpg" type="image/jpeg" height="201"/>
         <media:title>The Whole Conversation</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2795/4139541302_bfcec8109c_s.jpg" height="75"/>
         <media:category>weird screenshot creepy tweets transitpolice</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Transit Police Replies</title>
         <link>http://www.flickr.com/photos/dbarefoot/4139541488/</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/people/dbarefoot/&quot;&gt;DBarefoot&lt;/a&gt; posted a photo:&lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/4139541488/&quot; title=&quot;Transit Police Replies&quot;&gt;&lt;img src=&quot;http://farm3.static.flickr.com/2738/4139541488_90bc451c9f_m.jpg&quot; width=&quot;240&quot; height=&quot;106&quot; alt=&quot;Transit Police Replies&quot;/&gt;&lt;/a&gt;&lt;/p&gt;</description>
         <author>nobody@flickr.com (DBarefoot)</author>
         <guid isPermaLink="false">tag:flickr.com,2004:/photo/4139541488</guid>
         <pubDate>Fri, 27 Nov 2009 14:50:56 -0800</pubDate>
         <media:content width="589" url="http://farm3.static.flickr.com/2738/4139541488_52b5dc9f86_o.jpg" type="image/jpeg" height="260"/>
         <media:title>Transit Police Replies</media:title>
         <media:thumbnail width="75" url="http://farm3.static.flickr.com/2738/4139541488_90bc451c9f_s.jpg" height="75"/>
         <media:category>weird screenshot creepy tweets transitpolice</media:category>
         <media:credit>DBarefoot</media:credit>
      </item>
      <item>
         <title>Twitter and the Usefulness of Real Time Social Networks</title>
         <link>http://www.capulet.com/?q=weblog/darren/twitter-and-the-usefulness-of-real-time-social-networks</link>
         <description>&lt;p&gt;I don't feel the same way about Twitter as I do about my blog. If I don't get a chance to, uh, tweet for a couple of days, I don't feel an itch to get back at it. I'm in Twitter because, as my colleague once put it, &quot;it's an excellent lens for focusing attention&quot;. These days, I can't not be in Twitter. In a year, I'll be saying that about some other tool, no doubt.&lt;/p&gt;
&lt;p&gt;That said, Twitter sure is handy for solving tiny, localized problems. For example, today I asked my tweeps (and don't get me started on the language around Twitter) three questions, and each one was well-answered:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;What's your preferred local ISP? I got two quick votes for &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://retrix.com/&quot;&gt;Retrix&lt;/a&gt;. &lt;/li&gt;
&lt;li&gt;Where, aside from Future Shop, could I order an external hard drive online from a Canadian Vendor? I probably got ten responses, and most of them were for &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.ncix.com/&quot;&gt;NCIX&lt;/a&gt;. They're reputable, but pretty geeky. &lt;/li&gt;
&lt;li&gt;What's up with the live, online feed for the Canucks game? I had some browser troubleshooting to do there--others verified on Twitter that it was &quot;working for them&quot;.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;We need to continue to be skeptical about the value and distraction effect of these always-on and always-connected tools. Still, they can prove handy if you've got a problem (and particularly a geeky problem) to solve. &lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 02 Oct 2008 20:39:50 -0700</pubDate>
      </item>
      <item>
         <title>Big Dumb Buttons and Effective Calls to Action</title>
         <link>http://www.capulet.com/?q=weblog/darren/big-dumb-buttons-and-effective-calls-to-action</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/dbarefoot/3218077833/&quot; title=&quot;MozillaHomePage by DBarefoot, on Flickr&quot;&gt;&lt;img align=&quot;right&quot; vspace=&quot;3&quot; hspace=&quot;3&quot; src=&quot;http://farm4.static.flickr.com/3116/3218077833_2e872dfdb4_t.jpg&quot; width=&quot;100&quot; height=&quot;78&quot; alt=&quot;MozillaHomePage&quot;/&gt;&lt;/a&gt;We're not a web design company, but we regularly end up contributing our two cents worth to how a client's site looks. We know our way around SEO, design theory, analytics and so forth, and we're generally nosy parkers, so we often make recommendations. This is doubly true when we're helping clients with their CPC campaigns.&lt;/p&gt;&lt;p&gt;It's surprising how many websites we encounter that don't follow best practices with regards to converting site visitors into 'users' (where 'users' might mean buyers, petition signers, subscribers and so forth). It's not rocket science, but it seems like many organizers (or their design agencies) emphasize other, less important design aspects in lieu of optimizing their conversion rates.&lt;/p&gt;&lt;p&gt;When discussing this with clients, I often refer to our Big Dumb Button theory. That is, ensure that you've got a big, obvious button that features your call to action. &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.mozilla.com/en-US/&quot;&gt;The Mozilla Foundation&lt;/a&gt; offers a good example of the Big Dumb Button theory in action. No fuss, no muss and no ambiguity--just a big green button.&lt;/p&gt;&lt;p&gt;It's also important to have the same call to action linked in the text, because studies have shown that some users will skip the graphical content altogether, and focus on the words.&lt;/p&gt;&lt;p&gt;I was reminded of this topic by &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://boagworld.com/design/10_techniques_for_an_effective/&quot;&gt;an excellent article on Boagworld&lt;/a&gt;:&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;Having an effective call to action is an essential part of any website. A call to action is not just limited to ecommerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time. &lt;/p&gt;&lt;/blockquote&gt;&lt;p&gt;It has an ugly cover, but I'd definitely recommend &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.calltoactionbook.com/&quot;&gt;Call to Action&lt;/a&gt; by Bryan and Jeffrey Eisenberg. It has tons of practical, tactical advice for anybody in charge of an organization's web presence.&lt;br /&gt;&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 22 Jan 2009 13:30:45 -0800</pubDate>
      </item>
      <item>
         <title>Northern Voice, Better Than Ever</title>
         <link>http://www.capulet.com/?q=weblog/julie/northern-voice-better-than-ever</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.flickr.com/photos/cogdog/3291330204/&quot;&gt;&lt;img border=&quot;0&quot; alt=&quot;Northern Voice t-shirt&quot; title=&quot;Northern Voice t-shirt&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; align=&quot;left&quot;/&gt;&lt;/a&gt;Five years ago, Darren got the idea for &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.northernvoice.ca&quot;&gt;Northern Voice&lt;/a&gt; in the shower. A handful of Vancouver bloggers got on board and Canada's first personal bogging and publishing conference came into being.&lt;/p&gt;
&lt;p&gt;Five years on the conference has continued to grow in numbers and caliber. Last weekend's conference highlights included keynotes by CBC's &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.cbc.ca/spark/nora/&quot;&gt;Nora Young&lt;/a&gt; and &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://en.wikipedia.org/wiki/Stewart_Butterfield&quot;&gt;Stewart Butterfield&lt;/a&gt;, the cofounder of Flickr. As a marketer I was also pleased to see sessions that touched on keeping corporate blogs fresh. &lt;/p&gt;
&lt;p&gt;For those of you who missed Northern Voice or couldn't get tickets because the event sold out in just three days, all the sessions have been recorded and will be available online for free. We'll give you the heads up when the video is available.&lt;/p&gt;
&lt;p&gt;Thanks to the rest of the volunteer organizers and to everyone who attended and made Northern Voice such an exceptional event.&amp;nbsp;&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Tue, 24 Feb 2009 14:49:34 -0800</pubDate>
      </item>
      <item>
         <title>See You 'On the Edge'</title>
         <link>http://www.capulet.com/?q=weblog/julie/see-you-on-the-edge</link>
         <description>&lt;p&gt;We're pleased as punch to be speaking at this year's &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.cprs.ca/welcome/e_welcome.htm&quot;&gt;Canadian Public Relations Society's&lt;/a&gt; conference, &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://on-the-edge-vancouver.com/&quot;&gt;On the Edge&lt;/a&gt;, in Vancouver June 7-9, 2009. We'll be covering tips on how to avoid online blunders when marketing to bloggers and online communities.&lt;/p&gt;
&lt;p&gt;Here's our session blurb:&lt;/p&gt;
&lt;p&gt;Everyone wants to have a strong social media presence but no one wants to commit one of the seven deadly sins of marketing on the social web. Learn how to fool-proof your online marketing campaigns from real world case studies in this session by Darren Barefoot and Julie Szabo. Save yourself some sorrow by learning from the mistakes of others. Julie and Darren will help you avoid campaign killers and online faux pas.&lt;/p&gt;
&lt;p&gt;Check out the &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://on-the-edge-vancouver.com/&quot;&gt;conference site&lt;/a&gt; for more info. If you're going to be there, let us know! &lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Wed, 25 Feb 2009 15:11:33 -0800</pubDate>
      </item>
      <item>
         <title>Looking for Creative Book Cover Ideas</title>
         <link>http://www.capulet.com/?q=weblog/julie/looking-for-creative-book-cover-ideas</link>
         <description>&lt;p&gt;As you know, we've been busy this year making &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.friendswithbenefitsbook.com&quot;&gt;&lt;em&gt;Getting to First Base: A Social Media Marketing Playbook&lt;/em&gt;&lt;/a&gt; into a real, grown-up, hard cover book. We're pleased to announce that we've finally titled the book, with the help of our publisher &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://nostarch.com/&quot;&gt;No Starch Press&lt;/a&gt;. The title is...&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;Friends With Benefits:&lt;/strong&gt;&lt;br /&gt;Online Marketing with Blogs, Facebook, YouTube, and More&lt;/em&gt; &lt;/p&gt;
&lt;p&gt;We're pretty happy with that title. Plus, you know what they say about sex and sales.&lt;/p&gt;
&lt;p&gt;Now it's on to the cover art and we're soliciting ideas from all you creative folks out there. If something fun, compelling or creative pops to mind, &lt;a rel=&quot;nofollow&quot;&gt;please let us know!&lt;/a&gt; &lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 05 Mar 2009 14:14:39 -0800</pubDate>
      </item>
      <item>
         <title>Thoughts on Gadgetry from SXSW</title>
         <link>http://www.capulet.com/?q=weblog/julie/thoughts-on-gadgetry-from-sxsw</link>
         <description>&lt;p&gt;&lt;em&gt;We're at &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.sxsw.com&quot;&gt;South by Southwest&lt;/a&gt; this week, a huge web, music and film conference in Austin, Texas. The next few posts are some of thoughts from the conference...&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I feel like a luddite. Not compared to 'normal' human beings who don't work in the tech sector, but certainly compared to my fellow SXSW attendees. I have an iPhone, I have two blogs, I'm on Facebook and LinkedIn, and I tweet when I come across some interesting tidbit to share. But, am I falling behind?&lt;/p&gt;
&lt;p&gt;In almost every SXSW session, people around me are multi-tasking on multiple devices. They're live blogging/live tweeting the session, organizing lunch with friends or just trying to keep up with the 'statosphere'. I, on the other hand, take notes with a notepad and pen. I feel like a dinosaur.&lt;/p&gt;
&lt;p&gt;I can't help but wonder if we can really parse so many inputs at once? For instance, I met fewer people at SXSW than I expected because most people were focused on their iPhones instead of chatting with the people around them. Social media is meant to enable relationships, but I wonder if it fractures our attention so much that we're less able to engage in the real world?&amp;nbsp; &lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Tue, 17 Mar 2009 20:02:51 -0700</pubDate>
      </item>
      <item>
         <title>Julie Joins Social Media Marketing Panel at the Massive Technology Show</title>
         <link>http://www.capulet.com/?q=weblog/julie/julie-joins-social-media-marketing-panel-at-the-massive-technology-show</link>
         <description>&lt;p&gt;&lt;img border=&quot;0&quot; alt=&quot;&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; align=&quot;right&quot;/&gt;I'm looking forward to joining the 'Leveraging Social Media for PR' panel at this year's &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.massivetechshow.com/van09/&quot;&gt;Massive Technology Show&lt;/a&gt; on April 1 at UBC Robson Square. &lt;br /&gt;&lt;br /&gt;Want to incorporate social media into your PR strategy? Join us as we cover topics including:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to use social media to build a brand online&lt;/li&gt;&lt;li&gt;Managing relationships with customers and online influencers&lt;/li&gt;&lt;li&gt;Potential risks to running a social media marketing campaign&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Check out a &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.massivetechshow.com/van09/schedule/speakers.asp#social_media_pr&quot;&gt;complete overview&lt;/a&gt; of the panel.&lt;br /&gt;&lt;br /&gt;Hope to see you there.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 26 Mar 2009 11:34:24 -0700</pubDate>
      </item>
      <item>
         <title>Mixed Reviews from South by Southwest</title>
         <link>http://www.capulet.com/?q=weblog/julie/mixed-reviews-from-south-by-southwest</link>
         <description>&lt;p&gt;&lt;img border=&quot;0&quot; alt=&quot;&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; align=&quot;left&quot;/&gt;Last week, we &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.techvibes.com/blog/sxsw-too-much-signal-and-a-plethora-of-parties&quot;&gt;shared some thoughts&lt;/a&gt; from the &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://sxsw.com/interactive&quot;&gt;South by Southwest interactive conference&lt;/a&gt; on the &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.techvibes.com/blog/&quot;&gt;TechVibes blog&lt;/a&gt;. Here's a brief summary of our impressions as first-time South by Southwesters:&lt;/p&gt;
&lt;p&gt;Julie: If you didn't already know that social media marketing is the new black, then the huge number of panels on this topic at SXSW would certainly tip you off. The panels had plenty of conflicting advice on how to move marketing and PR to the web--from dropping your email newsletter in favour of Twitter to focusing exclusively on building word-of-mouth marketing programs. While I did not agree with all the touted strategies, it was good to see rooms full of marketers taking this stuff seriously.&lt;/p&gt;
&lt;p&gt;Darren: Despite the star-studded line-up (hey, there's &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://dooce.com/&quot;&gt;Heather Armstrong&lt;/a&gt;! There's &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.gapingvoid.com/&quot;&gt;Hugh McLeod&lt;/a&gt;! And so forth), the overall caliber of the panels followed the typical conference curve of average to great. In truth, the quality was not better than smaller technology conferences, like &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.gnomedex.com/&quot;&gt;Gnomedex&lt;/a&gt;. It's the scope of SXSW that makes the conference unique.&lt;/p&gt;
&lt;p&gt;We enjoyed meeting new people and connecting more deeply with aquaintances, but neither of us came away singing the praises of SXSW like we often hear others do.&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 26 Mar 2009 12:16:57 -0700</pubDate>
      </item>
      <item>
         <title>Social Media Marketing Training in Vancouver and Victoria</title>
         <link>http://www.capulet.com/?q=weblog/julie/social-media-marketing-training-in-vancouver-and-victoria</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://capulet.com/social-media-marketing-bootcamp&quot;&gt;&lt;img src=&quot;http://capulet.com/sites/capulet.com/files/theme_editor/Capulet_06/smmbootcamp.jpg&quot; border=&quot;0&quot; alt=&quot;&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; width=&quot;217&quot; height=&quot;89&quot; align=&quot;left&quot;/&gt;&lt;/a&gt;Building on the sold-out course we taught for UBC Continuing Education this winter, Capulet is running &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://capulet.com/social-media-marketing-bootcamp&quot; title=&quot;Social media marketing bootcamp&quot;&gt;full-day workshops&lt;/a&gt; in &lt;strong&gt;Vancouver &lt;/strong&gt;and &lt;strong&gt;Victoria &lt;/strong&gt;to teach communicators and marketers, as well as small business owners, how to add social media into their marketing mix.&lt;/p&gt;
&lt;p&gt;We'll discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. You'll learn how to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Bring more visitors to your website&lt;/li&gt;
&lt;li&gt;Increase your company&amp;rsquo;s visibility online&lt;/li&gt;
&lt;li&gt;Approach bloggers and other online influencers about your products and services&lt;/li&gt;
&lt;li&gt;Get your website social media ready&lt;/li&gt;
&lt;li&gt;Craft a potent social media pitch&lt;/li&gt;
&lt;li&gt;Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs&lt;/li&gt;
&lt;li&gt;Avoid campaign killers and online faux-pas&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Students will leave with:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;A copy of our social media marketing ebook, &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.friendswithbenefitsbook.com/&quot; title=&quot;Getting to First Base&quot;&gt;Getting to First Base: A Social Media Marketing Playbook&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Templates for creating a social media marketing plan&lt;/li&gt;
&lt;li&gt;Templates for creating an influencer database&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;There will be sessions in &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://smmbootcamp.eventbrite.com/&quot;&gt;Victoria on April 30, 2009&lt;/a&gt; and &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://smmbootcamp2.eventbrite.com/&quot;&gt;Vancouver on May 28, 2009&lt;/a&gt;. The workshop fee is $299 (taxes included). &lt;/p&gt;
&lt;p&gt;Want to save $50? Blog about our workshop on your own established (meaning not brand new) site. Don't have a blog? Ask a friend or a local blogger if you can write a guest post for their site. &lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.eventbrite.com/org/169928229?s=1144962&quot;&gt;Register &lt;/a&gt;or find out more about &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://capulet.com/social-media-marketing-bootcamp&quot;&gt;Capulet's Social Media Bootcamp&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Tue, 31 Mar 2009 21:56:34 -0700</pubDate>
      </item>
      <item>
         <title>Vancouver Bloggers Hit the Road with the BC Healthy Living Alliance</title>
         <link>http://www.capulet.com/?q=weblog/julie/vancouver-bloggers-hit-the-road-with-the-bc-healthy-living-alliance</link>
         <description>&lt;p&gt;We recently helped to create an online marketing plan for the &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.bchealthyliving.ca/&quot; title=&quot;BC Healthy Living Alliance&quot;&gt;BC Healthy Living Alliance&lt;/a&gt;, an organization that focuses on British Columbians' health. One of their goals is to encourage politicians and citizens to recognize how social determinants affect the health of individuals and communities as a whole.&amp;nbsp; &lt;/p&gt;&lt;p&gt;With the BC provincial election coming up, the BCHLA is encouraging British Columbians to &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.bchealthyliving.ca/node/406&quot;&gt;Live Healthy, Vote Healthy&lt;/a&gt;: voting for a commitment to improve conditions that impact our health:&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;Neighbourhoods need certain things to be in place in order for residents to live healthy. In particular, we need safe streets to walk or bike on, parks to play in, affordable recreation, and local stores stocked with affordable veggies and fruits.&amp;nbsp; Access to affordable housing, healthy food, a livable wage, education, early childhood education and recreational opportunities influence our physical and mental health as well as life expectancy.&lt;/p&gt;&lt;/blockquote&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Wed, 06 May 2009 21:24:06 -0700</pubDate>
      </item>
      <item>
         <title>Don't Miss Social Media Marketing Bootcamp in Victoria on June 4th</title>
         <link>http://www.capulet.com/?q=weblog/julie/dont-miss-social-media-marketing-bootcamp-in-victoria-on-june-4th</link>
         <description>&lt;p&gt;Back by popular demand... after a sold out session in April, we're running another Social Media Marketing Bootcamp in Victoria on June 4th. What's SMM Bootcamp all about?&lt;/p&gt;
&lt;p&gt;In this full-day workshop, we'll show communicators and marketers, as well as small business owners, how to add social media into their marketing mix. &lt;/p&gt;
&lt;p&gt;We'll discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. You'll learn how to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Bring more visitors to your website&lt;/li&gt;
&lt;li&gt;Increase your company&amp;rsquo;s visibility online&lt;/li&gt;
&lt;li&gt;Approach bloggers and other online influencers about your products and services&lt;/li&gt;
&lt;li&gt;Get your website social media ready&lt;/li&gt;
&lt;li&gt;Craft a potent social media pitch&lt;/li&gt;
&lt;li&gt;Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs&lt;/li&gt;
&lt;li&gt;Avoid campaign killers and online faux-pas&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Students will leave with:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;A copy of our social media marketing ebook, &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.friendswithbenefitsbook.com/&quot; title=&quot;Getting to First Base&quot;&gt;Getting to First Base: A Social Media Marketing Playbook&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Templates for creating a social media marketing plan&lt;/li&gt;
&lt;li&gt;Templates for creating an influencer database&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;There will be a session in &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://smmbootcamp4.eventbrite.com/&quot; title=&quot;Victoria Social Media Bootcamp&quot;&gt;Victoria on June 4th&lt;/a&gt;. The workshop fee is $299 (taxes included).
&lt;p&gt;Want to save $50? Blog about our workshop on your own established (meaning not brand new) site. Don't have a blog? Ask a friend or a local blogger if you can write a guest post for their site. &lt;/p&gt;
&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://smmbootcamp4.eventbrite.com/&quot; title=&quot;Victoria Social Media Marketing Bootcamp&quot;&gt;Register&lt;/a&gt; or find out more about &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://capulet.com/social-media-marketing-bootcamp&quot;&gt;Capulet's Social Media Bootcamp&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Tue, 12 May 2009 16:59:18 -0700</pubDate>
      </item>
      <item>
         <title>PR Book Club</title>
         <link>http://www.capulet.com/?q=weblog/julie/pr-book-club</link>
         <description>&lt;p&gt;Last week an email was circulating among some of my PR colleagues discussing which PR and business books we're currently reading. I thought I'd share our top reads with you:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Death-Sentences-Management-Speak-Strangling-Language/dp/B000EPFVM8/ref=sr_1_4?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244075308&amp;amp;sr=1-4The&quot;&gt;Death Sentences: How Cliches, Weasel Words and Management-Speak Are Strangling Public Language&lt;/a&gt; by Don Watson&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244075416&amp;amp;sr=1-1&quot;&gt;E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It&lt;/a&gt; by Michael Gerber&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Here-Comes-Everybody-Organizing-Organizations/dp/0143114948/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244075468&amp;amp;sr=1-1&quot;&gt;Here Comes Everybody: The Power of Organizing Without Organizations&lt;/a&gt; by Clay Shirky&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Naked-Conversations-Changing-Businesses-Customers/dp/047174719X/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244076142&amp;amp;sr=1-1&quot;&gt;Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers&lt;/a&gt; by by Shel Israel and Robert Scoble&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470379286/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244075883&amp;amp;sr=1-1&quot;&gt;The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly&lt;/a&gt; by David Meerman Scott&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/PR-Social-History-Stuart-Ewen/dp/0465061796/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244075365&amp;amp;sr=1-1&quot;&gt;PR! A Social History of Spin&lt;/a&gt; by Stuart Ewen&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/159184021X/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244075826&amp;amp;sr=1-1&quot;&gt;Purple Cow: Transform Your Business by Being Remarkable&lt;/a&gt; by Seth Godin&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/What-Would-Google-Jeff-Jarvis/dp/0061709719/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244076094&amp;amp;sr=1-1&quot;&gt;What Would Google Do?&lt;/a&gt; by Jeff Jarvis&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Wikinomics-Mass-Collaboration-Changes-Everything/dp/1591841933/ref=sr_1_2?ie=UTF8&amp;amp;s=books&amp;amp;qid=1244076245&amp;amp;sr=1-2&quot;&gt;Wikinomics: How Mass Collaboration Changes Everything&lt;/a&gt; by Don Tapscott and Anthony D. Williams&lt;/li&gt;&lt;/ul&gt;Have we missed some good reads? Please let us know which other books should be on our summer reading list.</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Wed, 03 Jun 2009 17:45:02 -0700</pubDate>
      </item>
      <item>
         <title>I Never Click Ads</title>
         <link>http://www.capulet.com/?q=weblog/admin/i-never-click-ads</link>
         <description>&lt;p&gt;During &lt;a rel=&quot;nofollow&quot;&gt;our social media marketing bootcamps&lt;/a&gt; and some of the other speaking we do, we briefly cover advertising on the web. The 15-second precis: only spend your money where you can target your audience with razor-like precision, and rapidly measure outcomes. Google AdWords and Facebook ads are two good places to start.&lt;/p&gt;
&lt;p&gt;It's right around this time that somebody usually raises their hand and offers some variation of &quot;I'm skeptical about your advice, because I never click online ads&quot;.&lt;/p&gt;
&lt;p&gt;It's a classic misstep of logic that everybody makes occasionally: &quot;I behave a certain way, so my customers will behave the same way&quot;. Its assumptions like these that can limit new ideas about reaching your audience.&lt;/p&gt;
&lt;p&gt;I also sometimes encounter a certain snobbishness from tech marketers, who assert that most of their geeky target audiences uses browser-based ad-blockers, rendering online advertising ineffective. As with the above assumption, I encourage them to spend a little money and test that hypothesis. We've had clients who get the lion's share of their annual revenue (which was not insubstantial) through judicious use of Google AdWords.&lt;/p&gt;
&lt;p&gt;I guess this is just another blog post about assuming, an ass, you and me, but I encounter the behaviour often enough (and sometimes in myself) that it's worth keeping in mind.&lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 11 Jun 2009 09:25:47 -0700</pubDate>
      </item>
      <item>
         <title>Social Media Marketing Bootcamp Heads Back to Calgary</title>
         <link>http://www.capulet.com/?q=weblog/julie/social-media-marketing-bootcamp-heads-back-to-calgary</link>
         <description>&lt;p&gt;We've had a fantastic month leading Social Media Marketing Bootcamps in BC and Alberta. We've met many creative marketers who are ready to embrace social media and who ask great questions and bring new marketing insights to the full-day workshop. Thanks to all of you who have made the sessions so fun and thought provoking.&lt;/p&gt;
&lt;p&gt;And we're not done yet! There was so much interest in Social Media Marketing Bootcamp in Calgary we're heading back over the Rockies next week for sessions on September 29 and October 1.&lt;/p&gt;
&lt;p&gt;If you're in Calgary and would like to join us, there are a few spots left on both days. Find out more about &lt;a rel=&quot;nofollow&quot;&gt;bootcamp&lt;/a&gt; or &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.eventbrite.com/org/169928229?s=1144962&quot;&gt;register&lt;/a&gt; now. We're looking forward to seeing you in Calgary! &lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Thu, 24 Sep 2009 21:45:09 -0700</pubDate>
      </item>
      <item>
         <title>&quot;Friends with Benefits&quot; Hits Bookstores this Month</title>
         <link>http://www.capulet.com/?q=weblog/julie/friends-with-benefits-hits-bookstores-this-month</link>
         <description>&lt;p&gt;&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Friends-Benefits-Social-Marketing-Handbook/dp/1593271999/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1257916604&amp;amp;sr=8-1&quot;&gt;&lt;img border=&quot;2&quot; alt=&quot;Social media marketing book&quot; title=&quot;Social media marketing book&quot; hspace=&quot;7&quot; vspace=&quot;0&quot; width=&quot;100&quot; height=&quot;148&quot; align=&quot;left&quot;/&gt;&lt;/a&gt;After months of writing, rewriting, editing and then editing again, our book, &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.amazon.com/Friends-Benefits-Social-Marketing-Handbook/dp/1593271999/ref=sr_1_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1257916604&amp;amp;sr=8-1&quot; title=&quot;Friends with Benefits book&quot;&gt;&quot;Friends with Benefits: A Social Media Marketing Handbook&quot;&lt;/a&gt; is finally hitting bookstores this month! &lt;/p&gt;
&lt;p&gt;We've been delighted and, frankly, relieved to see good reviews coming in early. Here's a roundup of some of them: &lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&amp;ldquo;If you&amp;rsquo;re ready to get off the sidelines and get serious about social media marketing, you must read this book first. Friends With Benefits is tactical, practical, and above all, useful.&amp;rdquo;&lt;br /&gt;- &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.commoncraft.com/book-review-friends-benefits-social-media-marketing-handbook&quot;&gt;Lee LeFever, Common Craft&lt;/a&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;blockquote&gt;&lt;p&gt;&amp;ldquo;Friends With Benefits is a must-read for social media marketers and those new to the field.&amp;rdquo;&lt;br /&gt;- &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.somisguided.com/weblog/comments/book-review-friends-with-benefits-by-darren-barefoot-and-julie-szabo/&quot;&gt;Monique Trottier, So Misguided&lt;/a&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;blockquote&gt;&lt;p&gt;&amp;ldquo;This book is invaluable and there&amp;rsquo;s nothing like it out there in terms of a realistic portrayal of what works and what doesn&amp;rsquo;t.&amp;rdquo;&lt;br /&gt;- &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://marketingconversation.com/2009/09/21/you-could-set-up-a-digital-pr-shop-with-friends-with-benefits/&quot;&gt;Chris Abraham, Marketing Conversation&lt;/a&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;This month, our book is featured in BoxCar Marketing's &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.boxcarmarketing.com/blog/item/friends-with-benefits-social-media-marketing-tip-1/&quot; title=&quot;Boxcar Marketing&quot;&gt;Underwire newsletter&lt;/a&gt;. Not sure if you're spamming your customers and potential customers? Check out the section of our book BoxCar excerpted on that topic.&lt;/p&gt;
&lt;p&gt;We'll be sharing more tips from the book with you on this blog and at the book's website, &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;http://www.friendswithbenefitsbook.com&quot; title=&quot;Social Media Marketing book&quot;&gt;www.friendswithbenefitsbook.com&lt;/a&gt;. &lt;/p&gt;</description>
         <guid isPermaLink="false"></guid>
         <pubDate>Tue, 10 Nov 2009 21:13:45 -0800</pubDate>
      </item>
   </channel>
</rss>
<!-- fe13.pipes.sp1.yahoo.com uncompressed/chunked Sat Nov 28 02:48:18 PST 2009 -->
