And I think the readers have so far voted Perla Ni, head of greatnonprofits.org, to be the ultimate game changer. I’d like her to keep that lead and to do so, I urge you all to consider throwing in a vote. She’s trying to create a Yelp for Nonprofits which is sorely needed in the nonprofit world. Any time I see someone promoting democratic oversight of nonprofits, I’m all for it.

Over the weekend a deadly tropical storm slammed into the Philippines, causing severe flooding in urban areas and affecting tens of thousands.

Tuesday, a powerful underwater earthquake triggered a tsunami with waves 15 to 20 feet high that crashed into the Samoa islands, destroying homes and taking lives.

Then yesterday and today two successive and devastating earthquakes struck the Indonesian island of Sumatra, leaving thousands buried in rubble and in desperate need of aid.

Groups funded by the UN Foundation and Vodafone Foundation Technology Partnership are deployed in all three Pacific Ocean emergencies to provide vital communications services that enable relief workers to deliver food aid and emergency supplies.

I don’t have much to say except that I’m finding it difficult to find links to the appropriate aid agencies that will help the victims in this crisis. If you have any links I should place in this article, feel free to include them in the comments.

Lewis Kelley from the National Forest Foundation has asked how much it would cost for their organization to blog. The purpose of this post is to discuss a basic yearly budget that encompasses setup costs, labor costs and online services. Let’s do some of the basic math.

Assuming that your site is not going to get more than 40,000 users per month and no more than 20 GB of bandwidth, I suggest you simply go with a shared ISP account. This isn’t going to break the bank at all. I use NEXCESS.NET. They’re very cheap. The mini-me plan is $134.59 a year for site hosting, daily site backup and a dedicated IP address. If you exceed your monthly bandwidth, it’s roughly $1/GB.

If all of a sudden, you get a lot more traffic, you can move up to the “Gettin’ Hits” plan which is $259.18 but that assuming traffic in the 40,000 user range. Seriously, you’ll be extremely lucky to get to this level in the first year so consider it something GOOD to worry about.

You can have your choice of Drupal or Wordpress and they’ll even migrate your existing Wordpress installation for you for free. I haven’t tried migrating a Drupal installation to them but I’m pretty sure they can do it.

OK, so for less than the cost of an Xbox 360, your nonprofit now is on the web but wait! There’s more to consider. You need the following

• wireframes
• design
• front-end developer (someone who can integrate your design into Wordpress or Drupal)

You don’t have a wireframe for your site and you don’t have a design yet. Generally speaking, a wireframe is going to be difficult for many nonprofits to carry out on their own. A wireframe is like a blueprint for what a site is going to look like. It’s not supposed to have colors or pics, just black and white boxes depicting where on the page everything is going to be. Technically, you should be able to print it out and pretend to navigate the site on your own. Just to help out nonprofits even more, I’ll be putting up a sample wireframe that will build out a site similar to the one at apaforprogress.org. If you don’t want to wait for me, simply go over to the site and copy the the way the featured headlines and the river of blog entries work. That’s more than good enough for a first pass. I would prefer that nonprofits follow a reasonably clear cookie-cutter information architecture than one that is custom-made, expensive but doesn’t follow good information architecture principles. Stay tuned for the wireframe!

As for the design, sadly, design is very, very custom and I suggest you find a designer that not only is a good designer but one that is also knowledgeable about the platform (either Drupal or Wordpress) that you want to run with. Be aware that most themes in Drupal or Wordpress don’t incorporate Huffington Post-like magazine sensbilities. Or alternatively, you can use existing themes and try to make them work with your wireframes. Just so you know the cost for designing the APA for Progress site was less than $600 but we also bought an existing theme and just tweaked the header and color set. Total cost was in the $750 range.

Once the designer is done, you will end up with a bunch of Photoshop files in .psd format. From there, you need to convert the .psd files into working XHTML and CSS files that will work with your Drupal or Wordpress theme.

Luckily, there are a bunch of services that do that. I’ve never had to use them since I can do it myself but you might want to try PSD2HTML. The cost for moving the .psd over to HTML in Wordpress with their hi-end solution (which you should choose) is $412 and $512 to move it to Drupal.

So you’re talking about $1200 for setup of the site’s look and feel but it’ll be cookie-cutter. Trust me, I have the feeling that even a cookie-cutter information architecture will be better than what your nonprofit has now. Over time, you can change the information architecture but by then, you’ll have a better sense of how the site operates and how it flows from a user’s perspective.

Labor costs are going to be a kicker. The problem is this: you need to someone willing to post a lot (on their own) while the site traffic starts to ramp and you get volunteers to your site. If your nonprofit already has a strong volunteer force doing offline work for you, I suspect that they would be the first group of people to approach. Let’s assume you get lucky. You have someone full-time who can dedicate 10 hours a week to blogging and a volunteer who pitches in 1 blog post every couple of days. A reasonable post takes about 2 hours to build but seriously, don’t go overboard. Half the time your posts could be really short and you’d still get your nonprofit’s message out there as long as it’s tagged and timely. Let’s assume your volunteer is the more timely person, just picking out news articles from the Twittersphere, blogosphere and any RSS feeds she or he might set up. Total blog posts per week from your staff member and from your volunteer? 7.5. It should take about a month before your SEO traffic starts to build. More than 1 post a day should be your minimum. These posts should follow good SEO guidelines and be well tagged.

Obviously, over 52 weeks, we’re talking about 520 hours of work during that year. Assuming a cost of around $20 an hour for the full time employee that’s $10400. With any luck, your blogging community should be up to around five or six good bloggers by the end of the first six months and by the end of the year site management will probably take more time as your media efforts start running through your new site and getting a lot more traffic to boot. And that’s pretty much how APA for Progress started.

So here’s a final rundown:

Startup costs

$135 for the web site

$1200 for design and front end development

$10400 for full-time employee (.25 FTE)

$11735 for the first year of operation

I think that a very reasonable upfront cost. The labor cost is interesting because your nonprofit may already be paying someone to do work as a communications director. However, don’t worry so much if the blog entries are coming from someone who isn’t trained to be a communications director. It’s more important to communicate enthusiasm and an all-encompassing curiosity about the topic at hand than it is to project a “message” to your blog’s readers. In some sense, a full-time staff person may be the wrong person for this. It all depends. Have people submit writing samples. You’ll find that good bloggers can come from anywhere (hint, hint, even interns and IT directors).

Drupal is very good at building complex websites that can vault a nonprofit past brochureware or a blog and into the position of being #1 on your subject matter. I’m sure Joomla can do the same but there are certain Drupal practices and modules that can fundamentally alter the balance of power between your nonprofit and the competition. If your nonprofit is interested in being the biggest and baddest Website on the block and in winning your vertical, I’m pretty convinced that Drupal is the technology that can take you there. Don’t get me wrong, I still love Wordpress for smaller nonprofits but once your nonprofit has started to do multi-user blogging or if your nonprofit is very aggressive in the online space, you can’t really take Wordpress in that direction. However, there are caveats. You WILL need dedicated staff or retain consultants to maintain the Drupal beast. It’s not cheap.

It’s important to note here that I support the use of Acquia Drupal instead of the regular Drupal distribution that you normally find. Acquia is the company that is dedicated full-time to Drupal development in much the same way Automattic supports Wordpress development. They have created a customized distribution of Drupal called Acquia Drupal that bolsters Drupal’s ability to become a community website.

Here is a quick comparison of the feature sets between Wordpress and Drupal that you should be aware of.

Ok, here’s some typical information architecture nomenclature that you’ll need to learn in order to discuss these strategies with a Web designer. Note: if your consultancy’s designer doesn’t know what you’re talking about, ask to see an information architect. If they don’t have one, they’re probably not right for your nonprofit redesign.

The river

The river is that stream of posts that you normally see in blogs. You can see this in effect on this blog with the blog entries listed by date from newest to oldest.

The (endless) queue

This is derived from a Drupal module called “nodequeue”. It basically allows you to order articles at will in whatever order your editors so desire. You won’t need a user to go in and manually hack out some HTML to make headlines for all the other blog entries on your site. In other words, it’s a human-powered headline builder for your website.

The teaser

This is the first few lines of the article used by Drupal and by Wordpress to entice users to click on a link to that article.

The teaser thumbnail

This is the picture that accompanies the teaser. I also use teaser thumbnail videos but that’s a much more advanced tactic that I’ll discuss in another article.

Your Strategies

Nonprofit strategies mentioned in Part I that fall underneath the purview of a Drupal installation include (listed in the order that it would be encountered by the average reader):

• Magazine-style layouts
• News aggregation
• Editorial filtering function
• Blogging community

Key modules we will be discussing will be blog, imagecache, nodequeue, Content Construction Kit (CCK) and Views. These modules constitute the core of any good Drupal community site as together they allow for a nearly infinite level of layout customization. CCK and Views are a profoundly powerful aspect of Drupal but they require a high level of technical knowledge to use properly. CCK allows you to create customized blog entries in which certain fields are used to specifically fill in portions of a magazine layout like the teaser thumbnail Views are a way in Drupal to customize the ordering and layout of specific pieces of content on your Web site. Those of you who have used report builders in Raiser’s Edge or Crystal Reports will be surprised that there is now the same capability in a CMS. Learn more about Views here. For those of you in Joomla world, CCK and Views don’t have any equivalents although there is something in beta that is rolling out.

Magazine-style layouts

Magazine-style layouts in Drupal are basically concerned with the layout of content comprised of a teaser, a teaser thumbnail, meta information like the name of the author and date, and the article itself. Let’s take a quick look at a typical “design pattern” for the headlines section of a web newsite.

Typical News Headline Design

It’s almost impossible to build this into a Wordpress design consistently because Wordpress has no built-in facility to automatically resize and crop images to fit into a specific size. Wordpress is wonderful at one-blog-entry-at-a-time posting. However, a magazine style layout will require the ability to reformat and resize content into an existing template. Wordpress doesn’t have that capability. By using CCK, Drupal allows developers to customize blog entries that a user fills out which can then be reformatted to fit an existing template. In essence, you can make a magazine lay-out composed of blog entries. In fact, the APAP web site is a perfect example of this, you’ll notice that an image is repurposed as a teaser thumbnail and as the lead image on many of the articles there. That’s only possible because of the imagecache module which allows for the dynamic resizing of your pictures depending on its position in a page. When you combine this all with Views, you have the groundwork for an automated news magazine website built entirely by your user community.

News aggregation

Your nonprofit will have to create personal blogging environments for its staff. This is where social media is remarkably useful and I wholly endorse THIS kind of use. Basically, you open up a Twitter account and start following other Twitterers who are in the same policy area as your nonprofit. You can also set up RSS feeds to do the same thing. Between Google Reader and Tweetdeck (I use Twhirl), you can have a fairly robust set of news items flowing into your desktop in real-time. Your editors can then pluck the necessary items from their feeds and write about it on the site. APAP has gotten a lot of hits using this process and has eventually gotten good search engine results page (SERP) rankings over time. This is crucial to building up your PageRank. When I started working with APAP, it was at three and now it’s at five. It’s moving up in the world. Also, it’s old Website Grader score was in the low 30s. It’s now at 95.5 indicating that we’re pushing up at the top of what’s available in terms of SEO but I still have a few tricks left up my sleeve to push that up higher.

Editorial filtering function

This strategy requires nonprofits to get their head wrapped around using their expert domain knowledge to filter out news items for their users. Once nonprofit management understands this, you need to implement this in Drupal. Here is the design pattern you should follow for this strategy.

Aggregate Your Headlines With a Nodequeue

What you are doing with an editorial filtering function is two things: your nonprofit is telling your users what it thinks is incredibly important to read with one big headline and your nonprofit is shaping content based on site traffic using your queue. Basically, your editors can see what is getting read by users in real-time and then adjust the queue accordingly. This is how the “Top Five” section gets reordered every day by editors on the Asian Pacific Americans for Progress site. If a post is in the river and starts getting traffic, we push it up to the Top Five to accelerate that process. The three modules you need for this is nodequeue, Views and imagecache. The nodequeue module should be installed so that your editors can reorder the queue to suit their taste but the Views module is how you present the queue to your users. Imagecache is useful to dynamically resize your pics to fit the different layout options you can give yourself.

Can you do this in Wordpress? Oddly, before I even heard about what nodequeue and Views could do, I actually had a crude node queue running at asianamericansforobama.com. With the help of another techie volunteer, we wrote a nodequeue-like piece of code that reordered the Wordpress loop so that it would highlight the ten headlines with different colors and points sizes. This is why you see the large Huffington Post-style headlines over at that site. It wasn’t an easy kludge either and was prone to a problem wherein users would add too many posts to the queue. I very much prefer nodequeue over our Wordpress hack.

Blogging community

Multi-user blogging capabilites are available out of the box with Acquia Drupal and it’s fairly easy to simply turn on the blog module. This blog module is so attuned to a multi-user blog format that it has to be differently configured for single-user blogging. There’s even room to support distinct RSS feeds for every blog generated by every user. While Drupal can be extremely maddening at times, this is one of the things it gets incredibly and totally right.

In the end, your blogging workflow should look something like this:

Information Workflow

Basically, information from the outside world gets sliced and diced by your staff, which in turn, gets turned into user-generated content by your community.

Your Mission Should You Choose to Accept It

I don’t think you should go out and set up a Drupal site tomorrow. In fact, if you already have a Joomla site, there’s a good chance you can do this as well. What I do think is that nonprofit managers and techies should work together to iron out these sorts of information architecture issues. Simply by improving the ability of the user to focus on important headlines, APAP generated a 10.73% increase in time on site while simultaneously seeing a 19.62% increase in absolute unique visitors during the month immediately after these changes were rolled out. To grow in site traffic yet improving the length of each reader’s engagement with a web site is pretty hard to do. Generally speaking, any growth in site traffic tends to mean a decrease in average time on site. However, we were able to forestall that from occurring with the new information architecture redesign.

An alert reader has asked me for a chart on the effect of blog entries on site traffic. I took the time to create a little data table from the Google Analytics reports for APA for Progress. Please be aware that the Jun-09 figures were run on 6/22 so the figures are incomplete for June. These figures run from 1/1/2009 to 9/31/2009. In essence, I’m adding 3 months of extra data.

As you can see in the chart above, there’s a high correlation (.883) (previously .945) between the number of blog entries and the level of site traffic. There’s also an even higher correlation (.903) (previously .820) between the number of blog entries made per month and the number of Google searches that drove users to the site. The correlation numbers have switched mainly because some of the original content on the site in the last month turned out to be tremendously popular and generated a lot of social media buzz. That drives the correlation figures down and especially so for the correlation between blog entries and site traffic. That the correlation got even stronger between blog posts and Google traffic pretty much validates my thinking about blog posts, SEO and Google search traffic. Blog post volume does more to enhance your Google search traffic than it does to enhance your general site traffic volume. However, if your content quality goes up due to the practice involved in making posts and strategizing that comes with it, don’t be surprised to see your site traffic rise in an uncorrelated way with your blog post volume.

The lack of external events makes this data set almost the perfect illustration of a pure SEO play. Properly tagged blog entries with good metainfo will basically cause Google to better index your site. In turn, it will drive more traffic to your site, thus generating more loyal readers. This is because visitors do stay after hitting the site through a Google keyword search. They tend to accumulate on the site and get used to visiting it every so often. Think of Google as a way to give your website a shot at presenting itself to new users. In effect, each new blog entry complete with tagged keywords, is a way to hook more visitors into your site. The more attempts you make, the more likely you’ll be able to snag users into your traffic stream. And the more likely you can add these users to your blogging community. This should result in a workflow that looks like this:

Suggested Blog Workflow For Nonprofits

So here’s my thinking: I don’t think it really matters whether a nonprofit blogs to update a site. As long your posts conform somehow to already mentioned guidelines for building out your site, I’m pretty sure that if your nonprofit has the resources to post 2 or 3 times a day with its own people that it could eventually manage a similar growth pattern.

Here’s the kicker: most nonprofits don’t have the resources to post two or three times a day to their website. However, their volunteer base does. And this is why I believe blogs are essential to cash-strapped nonprofits. It allows you to get a chance to do multiple posts to your website with minimal cost. I don’t see how APA for Progress would ever have been able to sustain this torrid pace over six months without a blogging community. They’re set this month to break their monthly records and probably end up with around FOUR posts a day due to the addition of new bloggers in recent months.

Of course, the harried nonprofit manager will probably say that you’ll end up with new headaches as your try to fit your new bloggers into your existing communications strategy. Agreed, but first things first. Which problem would you rather have? The problem of managing of thriving a blogger community for your nonprofit or the silence that accompanies your nonprofit’s web initiatives? I opt for the noise.

Chart of APA for Progress site traffic

What we have above is a chart detailing the last six months of traffic for APA for Progress. In return for my volunteer work with them, I asked that I be able to blog freely about the site’s growth and how I did it on basically a very, very tiny budget.

Be aware that the time period in the chart above begins the day before Obama’s inauguration so there is no bump from the political campaigning of last year. Also, the group had a very low number of new blog entries on it and was unable to get a bump from the campaign. Site traffic has grown from 91 visits a week to an all-time high of 2,356 about two weeks ago. The site is probably going to undergo a summer slump as many students will be on vacation but I expect the traffic to grow again during the fall. At the time I found them, APAP had suffered the loss of a previous Drupal site and was temporarily on a Wordpress site as a stopgap measure. In other words, they were simply like many other tiny nonprofits in terms of the transitory nature of their IT assets.

First, let’s list APA for Progress’s online and offline assets:

• Email list of around 3000 people
• Facebook group of 1000 people
• APAP’s Volunteer Executive Director does offline organizing with college campuses showing a film about Vincent Chin
• Extensive contacts with Asian American political figures and the Democratic party
• Overcrowded Wordpress blog (way way too many widgets)

With little money and no traffic, APAP had to figure out how to maximize their current assets. I ran into them as a way to work off my Obama addiction. I decided that they would make a great lab for many ideas swirling around in my head as to how nonprofits should carry out their advocacy campaigns on the Web.

Over time, I’ve had to seriously rethink the role that nonprofits can play on the Web. Most of the time, nonprofits like to use Web sites to promote their mission and monetize their traffic. It’s basically a 20th century industrial model akin to radio and TV. The nonprofit broadcasts and the donor listens. The problem with this model is that it’s a guaranteed way of falling straight into the black hole of mediocre web design and low site traffic. There’s been a lot of discussion in the last few years given to email marketing and social media but primarily email and social media end up being used in the same way: to broadcast a nonprofit’s news and events. Just because your site has some moderate interactivity given you by an email vendor or your CRM, it’s not going to fundamentally change the nature of your site.

And unfortunately, much is made of social media’s ability to break up this model to the detriment of what I believe should be the cornerstone of a nonprofit’s online strategy: the Web site. Social media (in this case, Facebook and Twitter) simply cannot carry the burden of the work. It cannot generate traffic on a consistent basis and relies all too often on the most mercurial of personal relationships. If your nonprofit has little penetration with the right digital media rockstars, it’s difficult to get your message out there. This is not to say that your nonprofit should NOT have a social media inititative. If your constitutencies include young people, you should definitely have a Facebook fan page or Facebook group for your organization. You CAN use Facebook to drive traffic to your site but mostly for increasing traffic to your already popular blog entries.

What APAP needed was a surefire way of generating site traffic without hoping on hitting a social media jackpot and absent a compelling event that would organically drive interest in a nonprofit like APAP that dealt primarily with Asian American politics. It’s difficult to raise interest in politics regardless of your ethnicity if you’re not in an election cycle.

Because of this, I had to think about the assets that tiny nonprofits have. All small nonprofits are mostly made up of a collection of people interested in working on a particular issue. Their main assets are their fundraising and community relationships. This means that you have to grow and nurture those relationships into an online design. I’ve got a couple of “theorems” about nonprofits as a result:

1. Nonprofits best serve as news aggregators due to their in-depth domain knowledge and consistent advocacy of particular public policy positions
2. They don’t have the ability to produce news content on their own easily and should use volunteers to help them out

These two observations have a strong impact on the way I believe nonprofits should create their sites in the future. It suggests that nonprofits can use their staff to create a strong editorial “filter” on news items happening in their geographic catchbasin. It also suggests that they should use their existing community of volunteers to build out content that more closely matches their advocacy positions.

These observations simply hung in the air until I started thinking further about taking these observations and turning them into an operational plan that could be implemented into APAP’s website. After working on this blog for two years, I had learned a lot about SEO and was intrigued by the success of sites like the Huffington Post and Daily Kos. I thought to myself: what can be gleaned from those sites and be applied to nonprofits? Here are my simple recommendations that I think nonprofit websites should adopt from news sites.

1. Big headlines get clicks
   There’s no doubt that Huffington Post does an amazing job of organizing the front page of its site to cue readers as to the most important thing that they should click on. This type of headline design originated from drudgereport.com. In fact, I consider this to be Matt Drudge’s singular insight on website information architecture.
2. Pictures next to headlines get more clicks
   You’d think this was pretty obvious but it’s not. However, most commercial news site have adopted this as a standard. Great examples are Yahoo! News and MSNBC.
3. Big pictures next to big headlines get even more clicks
   If you need more data on this, I can give it to you but this is pretty much common sense if you accept the first two ideas.
4. Give people an anchor to look at — i.e. headlines with pictures
   This means putting all the big headlines and pictures into one area in a prominent portion of your Web site – just like the Huffington Post. You’re making it SUPER easy for the user to understand what he or she needs to click on. No more random clicking from users looking for the good stuff.
5. Aggregate the news for your nonprofit vertical
   Use the strong editorial filter function that is inherent in your nonprofit to rearrange the day’s news in terms of how it affects your constituency or policy goal. Act like your nonprofit cares about the world’s current events.
6. The order of presentation for your news is YOUR value added
   What makes your editorial filter stronger is the sense imparted to the reader that you are making it easy for them to imbibe your view of the world. This means you really mean it when your biggest 30 pixel high headline is really important.
7. Tag, tag, tag, and tag again
   Tags are one of the ways Google tries to understand your blog entries and pages on your site. Don’t forget this part. SEO is everything.
8. Magazine-style layout is the future of nonprofit web sites
   And ultimately, what you’re doing is creating a news magazine akin to Huffington Post. This is not the same as creating a newsletter. Newsletters aren’t done on an ad hoc basis like the front page of your website. They also don’t tend to aggregate news sources and are more about the internal operations of your nonprofit.
9. Timeliness is everything
   Like all news magazines, your website has to thrive on timeliness both for more referrals from Google search and for establishing a reputation as a competent and driven nonprofit directly immersed in the issues of the day.
10. Allow your users to blog on your site
    Yes, I know established nonprofits would fear this user-generated content the most. However, small nonprofits have very little access to paid staff and should consider this to be their secret weapon to establishing mindshare within their constituencies. That is, when you’re broke, you should adopt user-generated content.

So ultimately, my earlier two theorems and these ten tips combined together into the current site design for APA for Progress. I understand that these strategies would create a fairly radical shift in the way nonprofits organize and distribute their communications. It’s a user-centered model built on serving users with content that doesn’t necessarily originate from the nonprofit. Indeed, most of the people creating the content are not staff.

This has tremendous ramifications for the way a nonprofit will organize itself on the web. With the informal and highly opinionated nature of most user-generated content, it’s probably a good idea to include a disclaimer saying that your organization doesn’t necessarily share the opinions of its bloggers. It also means the traditional role of a communications director moves less from creating press releases to more of a “business development” role asking other blogs and nonprofits in the same policy space to syndicate content from the site by either linking to it or republishing. It also means using your contacts to generate good “gets” — getting good guest bloggers or having important individuals participate in conference calls to your membership or in live video conferences. There are many different ways to use traditional PR means to get more traffic for your site.

Don’t get me wrong, this is a remarkably labor-intensive endeavor. Writing content and/or getting people to write for your site is time consuming. However, it IS free. And when you’ve got more time than money, this is a fairly clear way of getting your nonprofit out there. Oh, and how much did this project cost? Less than $600 for the Drupal redesign.

Check out Animoto for a Cause! I’ve been a long time user of Animoto and I’m actually a paid subscriber to Animoto. I’ve had a lot of fun working with their software to make vacation videos out of pictures I’ve taken. The way Animoto works is that you upload a bunch of pictures to their site and perhaps an MP3 for a soundtrack and their software creates a video out of your media. For nonprofits, this is a godsend especially since most nonprofits don’t have dedicated staff for making sophisticated multimedia. The time it takes to upload pics and video is nothing like the time necessary to create and edit a video. I highly recommend this software for nonprofits that hold frequent special events and want to promote them on their site. You can upload the video to YouTube and then embed it on your Web site for an instant promotional video of your work.

 Here’s the PR blurb from Animoto itself:

Video creation platform Animoto® (http://animoto.com) today released Animoto for a Cause (http://animoto.com/cause), giving non-profit organizations and community activists free and unlimited access to the full range of Animoto’s services, both standard and premium. Animoto is the web application that lets anyone quickly and easily create dynamic, professional-quality videos from their own photos and music. Now organizations can use the service to promote their cause online in a multitude of ways, from posting and sharing videos on websites, YouTube and social networks, to downloading them to DVD for distribution at events. Animoto for a Cause launches with more than 20 participating charities, ranging from national to regional, and applications are now being accepted from qualified organizations, groups, individuals, non-profits, and activists. 

 

UPDATE (3/14/2009 1:07 AM EDT): Check out the blog post from Community Voice Mail addressing my concerns. Oddly, the blogger there claims to have left comments here but I don’t see anything. Just so you all know, I don’t moderate comments except if you put more than one external HTML link in your comment as that’s a sign you may be a spammer. On to the original article…

Launched today, Google Voice is the newest update to Grandcentral,
a service I’ve used since near its inception. It generates a universal phone number that ties together various services such as all your other phone numbers, voicemail, VOIP, SMS and even your Gmail contacts. It’s seamless, it’s convenient, and I love it. The tech press points out that Google Voice is a direct challenge to other established for-profit services such as eBay’s Skype, Vonage and Comcast. They missed out its effect on one nonprofit, Community Voicemail, that offers free voicemail for nonprofit clients.

In the past, I was responsible for handling the technical side of Community Voicemail for New York City. It’s admirable goal was to provide free voicemail accounts for homeless clients throughout the city. At its peak, we had thousands of voicemail accounts being routed out of the office of the Coalition for the Homeless. Over time, it slowly became a burden as the hardware slowly died and then it was down for weeks when replacement hardware was shipped and installed. And then Grandcentral arrived. You could GIVE your clients free voicemail. When it was bought out by Google, Grandcentral unfortunately stopped giving out new accounts. Community Voicemail got a reprieve.

During my time working with them from 2002-2007, there was never an attempt by Community Voicemail to change their client-server delivery method. There was no attempt to build an open API, widgetize it, integrate it with social networks, indeed there wasn’t even a Web client through which you could provision services. Delivery of software for a nationally unified CVM that wouldn’t require direct provisioning of local telephone numbers by a nonprofit was promised but never delivered. You had to have Cisco equipment on-premises just to even start.

There is no doubt that a lot of good was done by CVM before Grandcentral showed up on the scene. Many clients attested to its usefulness. However, Community Voicemail is made redundant in the face of publicly available free voicemail. Indeed, Grandcentral actually offered homeless people in San Francisco free voicemail just like CVM. In 2006, the writing was on the wall and I counseled the Coalition to shut down the New York CVM service and we did. I’m upset that Grandcentral shut down giving out accounts soon afterwards but the launch of Google Voice today ultimately confirms my intuition about voice telephony. Voice is low-bandwidth and the processing of it is hardly more complicated than say email or even IM. It’s so cheap from a data processing point of view that it will be offered for free. Google Voice is just another milestone to a free voice plan for all.

As I said in 2006:

In a deep way, this really gets to the heart of what any non-profit’s true mission is which I believe is to render itself obsolete. If the private sector in the guise of Grandcentral is providing free voicemail, then shouldn’t every non-profit that is currently providing free voicemail in a very serious way ask: “Should we shut down our free voicemail services?” While this may be a sad outcome for many people, we should consider it a victory ultimately for the ability of our sector to step in when no one else did and conversely, to back off when others pick up the slack.

I think Community Voicemail desperately needs a new raison d’etre and indeed there is room in their mission statement to evolve away from voicemail as their only mode of service:

Community Voice Mail (CVM) helps people living in poverty, transition and homelessness rebuild their lives by connecting them to jobs, housing, information and hope. We do this by customizing and distributing communications technology via a national network of community-based services.

They can’t just be a free voicemail provisioner. They need to attack other issues that social services clients face but would be in the same realm of voicemail. Voicemail was ultimately about keeping data in safekeeping for nonprofit clients. Many social services clients don’t just have voicemail as a problem, they also have data safekeeping issues. In other words, it’s really tough for clients to keep all their documentation straight when they’re homeless. I’ve often thought it would be a good idea for homeless clients to also have a one-stop shop where they can could scan in documents such as wedding, birth and naturalization certificates as well as any other government documents so that any nonprofit they’re working with could print them out. Think of it as a electronic folder that makes it easier for clients to keep track of the work they’re doing with nonprofits. With the advent of EC2 and S3, this could easily be a national service that Community Voicemail could start without a large outlay of money.

It’s clear that nonprofits that work with technology will always face the problem of being made obsolete in the face of larger and better-funded ventures. There’s nothing wrong with simply stepping back and reassessing your mission from time to time in the face of that. I really hope that Community Voicemail takes this post to heart and really look into modifying their programs.

Hey, what can I say? I read Redstate. It’s been fun watching Republicans implode. However, Redstate pointed to a recent RFP issued by the Republican National Committe that seems to encapsulate all the technical problems that the Republicans are experiencing. I point out this RFP only as an instructional guide as to how NOT to write an RFP for your website redesign. The RNC issued a TWO page RFP for a complete redesign of their website. The modus operandi for the redesign as expressed by Michael Steele:

Chairman Steele made his tech priorities clear at the event: “…bottom line is if we haven’t done it – let’s do it. If we haven’t thought of it – think about it. If it hasn’t been tried – why not? If it’s going to be ‘outside the box’ – then not only keep it outside the box, but take it to someplace the box hasn’t even reached yet.”

The project objectives are so ambitious and so vague that’s it’s clear that this is one of those terribly unprofessional RFPs where the actual vendor has already been “pre-wired”. Redstate’s Erick Erickson goes on to say as much.

…Because there is no way any competent person would put together an RFP like this. It’s crap. It is not legitimate. It is unprofessional. It is illusory.

Either they don’t know what they are doing, or they’ve already picked their consultant and are going through the motions. If it is the former, well, the RNC is screwed. If it is the latter, Michael Steele’s claims about bidding out work was B.S.

The scope of this RFP is vast. Not only is the RNC asking for a redesign of the GOP website, but the RNC is asking vendors to re-engineer their social network, work on templates for “30+” state parties, build a “sharing system” for voter file data, AND build a donations platform.

Interestingly, Kimbia gets mentioned first as on the GOP’s list of preferred technologies:

Integrate outside products through common API’s, widgets, or iframes (examples: Kimbia fundraising, Voter Vault, Widgetbox, Ning).

No mention of other donation platforms? Not Google Checkout or Amazon Flexible Payments System? We know that Google is run by crazy “libtards” (I say this endearingly) but Jeff Bezos is a Republican, isn’t he? But wait, there’s more. The RFP also pulls out a classic user request that you found more often in the 1990s:

An aesthetically pleasing site that is intuitive and fun to use should be the overall goal.

Yes, I’ve never heard of any client or nonprofit want a site that was NOT intuitive and fun to use.

Flash interfaces can often make mundane tasks exciting, and having Flash developers who understand user behavior will make the site more user-friendly.

This is not only untrue but Flash can be horrible for users if overused.

An ideal client [I think they meant vendor -Allan] will have a CMS that is already built out and ready to plug into the system, so the only programming time will be building the outward facing presence.

Yes, the RNC wants a complete rebuild but only front-end development work can be done. And, your CMS should ready to plug in. Also, your response is due on 3/18. The large scope, the low amount of detail and the nearing deadline are all clear signs that this RFP is not exactly legitimate. Nonprofits would do well to stay away from this example and head completely in the opposite direction.

I attended IgniteNYC to try to understand the state of tech in NYC. What I found out instead was the state of art in NYC. Not the state of the art, but how artists are using technology for their projects. Many of the people here were discussing how their art interacted with technology. It’s 2009 and it seems that the use of Web 2.0 technology and data visualization techniques has become de rigeur for artists.

The use of imagery on the Internet, the manipulation and remixes inherent in such a febrile Web culture as well as the the art inherent in data itself were common threads through many of the discussions. We are talking about an obsession and DIY attitude with data, both its creation and reuse, as the very definition of what I call nerdism. As a long-standing member of the nerd class (i.e. you are reading the writings of a high school Computer Club president), it’s very satisfying to watch nerdism become the default intellectual stance for artists and hipsters. I predict that over time that successful nonprofits will also adopt nerdism as an intellectual stance too. Ultimately, we will have hip and cool nonprofits obsessing over their beautiful data visualizations and discussing their work in venues at IgniteNYC. Of course, it hasn’t happened yet but the day will come when some nonprofit 2.0 ED will present on the stage at an IgniteNYC and just royally geeks out over their cool heatmap overlay over metropolitan New York.

To find more links and other information about #ignitenyc, check out my live tweets during the event and everyone else who tweeted about it..

Diana Wells at Brown, courtesy of the Brown Daily Herald

Last week I had the pleasure of moderating a conversation with Diana Wells, the president of Ashoka. We discussed how Ashoka has diffused the concept of social entrepreneurship through its network of fellows. Nearly 30 years since Ashoka started the dialogue, social entrepreneurship and innovation has reached a national consciousness. Last summer, the Obama administration appointed Sonal Shah, former head of global development at Google.org, to lead the charge as the head of the White House Office of Social Innovation. With strong growth in the field, Wells gives us a peak into the future of social entrepreneurship.

True to Ashoka’s mission, Wells instructs that funding leaders must be a top priority. She exclaims, “the author of the idea will be its best champion.” Social entrepreneurs must have undying passion to battle trying social issues. Luckily, there has been a surge in leadership funding, with organizations supporting leaders at different stages in the lifecycle of entrepreneurship. However, on a national level, this funding is still miniscule. Wells incites that the Office of Social Innovation’s largest role will not be funding leaders, but contributing to a national set of priorities, primarily leadership. But as a new entry into this growing dialogue, does the office threaten to dilute the conversation?

There is a tension between local solutions to social issues and scalable ideas. To deepen, rather than dilute the dialogue, Wells sees the future of social entrepreneurship as aligned with Ashoka’s strategy: support ideas that are system changing by their ability to be replicated in other locations. In other words, cookie-cutter approaches to change scaling will not work. Instead, change-makers should adopt and modify workable solutions to local issues. Don’t the best ideas often come from another place? Car and Bike sharing germinated in Europe before entering U.S. markets and the British Invasion co-opted the best of American blues and rock & roll. Open-sourced web development expands this trend to a global arena.

The various stakeholders are dynamically defining the field. As leaders like Wells and Shah of social change embed themselves in our institutions and media waves, we can hope to see a future of positive social change.

My friend and former Do Good Well blogger, Nathaniel Whittemore, has added a great post over at Change.org, “How Your Leader’s Expertise Can Become your Company’s Biggest Weakness.” The gist is that there is a changing nature of leaders in organization. Success is dependent upon humble leaders, both self-starters and experts at delegating. Through his experience leading the Global Engagement Summit, Whittemore explains that when you let the reins loose, often the team can create more than a leader could conjure on her own:

The lesson for leaders is to think soberly and humbly about the nature of the commitments they have to their organizations. Every leader’s arrangement is different, but to execute specific tasks as well as to coordinate the work of others requires investing a large amount in the leadership of others. What’s more, I think the lesson is for leaders to think about how they arrange support around themselves that’s related to their expertise, even if that feels counter intuitive when they’re trying to save resources for elsewhere.

An entrepreneurship professor of mine echoes this notion, coining the term “vulnerable leadership.” He argues that a leader must be able to strategically let down their guard to give space for the rest of the team to advance. I prefer to call it “Socratic Leadership.” While the leader may have most of the answers, as Whittemore suggests, it is his role to socratically advance the dialogue amongst the team. By suspending judgment and comment, the Socratic leader enables team engagment, conducts ideas as a conversation, and collectively creates innovative answers. When success is increasingly determined by an organization or team’s ability to execute on brilliant ideas, the role of the leader necessarily morphs to support the whole.

via Flikr

John Gerzema TEDx: Empowering consumers

The recession has changed consumer behavior. While personal savings may have fallen in the past 20 years, consumer voices have risen. New methods of organizing both online and offline may give consumers power to dictate the next steps in our economy.

Good: A Design For the Rest of Us.

Good design is not only a must for conveying a message, it is also a force to transform the world. This interview with Warren Berger the author of Glimmer gives insight on how use design problem solving for issues outside of design.

Planet Green: Green Materials Guide

Employ that design thinking and start building with green materials. This guide to green materials is must see for those about to undertake their next building project.

Story telling is the centerpiece of building communities. Last week leaders in business, media, policy, and education gathered at BIF5, to tell stories. I had to ask myself, why would impact oriented individuals be willing to give up two days to simply tell stories. Stories are not quantifiable, they are not deliverables to file away in work reports. So whats the big deal about stories? Well for one they inspire thought provoking dialogue and innovation. This is especially true at BIF5 where stories are not about historical accomplishments, but rather future projections.

Don Tapscott, author of Grown Up Digital and Wikinomics took the stage late morning. He connected to the audience with a story about how his children, more then his colleagues taught him about technology and innovation. For the first time in history, a younger generation are the experts on technology. However, I believe that this may be shifting. Social Media may have started in college communities, but in my experience students have been slow to use these tools effectively.

However work isn’t just being redefined by a generation, it is being formed by everyone. Helmut Traitler from Netsle shared his latest challenge: develop an ice-cream that ships warm. But his R&D team has decided to open this challenge to the world. While his incentives may be purely profit driven (no more expensive freezer trucks), engineers are fascinated by the potential to make serious global supply chain energy savings. A win-win.

While the speakers inspired thought, the room was “atwitter” in dialogue. The innovation editor at Business Week argued that no one knows how to use social media, that we are all figuring it out. I am continually amazed at how social media changes an event space. I met five new people during the talk, and met up with two in the break time. Would we have run into each other had we not been telling our own stories about Traitler’s via Twitter? Only maybe.

What do all these stories have in common? Continue learning, discover new possibilities, find ways to collaboration, make the world better. Perhaps we can take a hint from BIF5 and pre-schools around the world – take a time out for story time.

A cell tower in Kumai, Ghana via Flikr

Two way communication died months ago. This weekend at the Better World by Design conference at RISD/Brown thought leaders in design, engineering, and appropriate technology collaborated on group projects and shared significant developments since convening last year. I was particularly delighted to see Ken Banks from Kiwanja / FrontlineSMS. His open software has enabled health clinics, farmers, and merchants better track patient health, harvest growth, and sales in developing countries. A number of his constituent projects have received significant funding to scale successful projects to new countries.

The opportunity for cell-phones to change the world has recurred throughout mainstream media in recent months. Yesterday the New York Times reported that texting in east and central Africa has enabled farmers to increase their livelihoods. Farmers receive texts about incoming disease strains, volatile pricing, and weather patterns. Farmers in rural areas are connected to urban centers where markets and commodity brokers influence prices. This urban, rural dialogue is changing farmers behavior and their access to global markets. This a contributing factor to Africa’s cell-phone boom, the largest growth sector in the mobile industry.

Access to global communication systems is changing the power dynamics and relationships between producers, manufacturers, and consumers. Working with Runa, a sustainable amazonian beverage company, my team was contacted by Ecuadorian indigenous farmers by e-mail before we had done first site visit. Having seen our website (shoddy at best), they expressed interest in working together.

At what other point in history have rural areas had such sophisticated knowledge sharing tools to improve their livelihoods? How does this effect education and training for both knowledge and labor economies. When else in history have producers had the ability to access global networks of consumers so directly? What implications does this have for our conceptions of global trade?

Flashmobs, Tweetups, and Pecha Kuchas are evidence that we live in an increasingly connected (and jargony) world. These gatherings allow for new forms of interaction and have profound meaning for both global and local civil society. Tonight I attended Providence’s 7th Pecha Kucha – a global monthly event where a handful of presenters are given 20 slides, 20 seconds per slide to share a new idea, design, business, or research – and was wowed to see democracy in action.

We were greeted by Pecha Kucha Worchester over YouTube and then heard talks by social entrepreneurs, doctors, politicians, students, and business leaders. We heard ideas on new medical devices, conspiracy theories, and movements to overcome poverty, but it was not the presentations that made the events, it was the audience. In the crowd included Mayor Cicellini, Senator Chaffee, professors from Brown and RISD, the executive director of AS220, the CEO of Ximedica, students, artists, citizens and so on… all meeting at a bar… to listen, learn, and share… on a Wednesday night. Is this actually the 21st century or just another town meeting like the founders envisioned?

Pecha Kucha uses a global identity to empower local communities, uniting their citizens. On the contrary, many city events attract only niche crowd: the symphony, an avant-garde art opening, a conference for government workers. Sounds like preaching to the choir. My previous post explored the importance of unlikely allies, but it can be so hard to meet these allies when we work in silos then return home right from work.

In what spaces do you meet new allies? What facilitates the introduction?

Lets face it, we live in an interdependent society. The greatest leaders in government, business, and non-profit sectors accomplish great tasks through teamwork, partnership, and collaboration.

This evening I arranged an event at a tea house in San Francisco with my business partners from Runa and our cultural director of the foundation. It was a gathering of friends, family, investors, burners, and tea enthusiasts. Most you would more likely find in a café with hot espresso drinks , others in the Ecuadorian Amazon, and some in leading non-profits – well maybe thats not quite so different.

Flavio, our cultural director, used this unique setting to share myths that none of the audience could have predicted. His creative story telling was a vehicle to unite people from diverse backgrounds and opinions. Earlier that day he had shared the same stories in Silicon Valley – far from his home in the Amazon – capturing the minds of academics, “geeks” and innovators.

Speaking many languages and knowing how to listen to different audiences is essential to building dynamic supporters. And don’t forget to bring a translator if your director doesn’t speak English.

Engaged story telling has enabled my partners and I to form unlikely allies. Cross-sector connections have enabled us to think outside the box, better yet, to think big. I like to believe that if you build unlikely allies you will likely be successful in your endeavors to do good.

We are all indebted to the late Les Paul who passed last week at the age of ninety-four. A musician, inventor and entrepreneur, Paul’s legacy is definitive to American culture and the world of recorded music. As Paul said in his last interview with the New York Times, he was “born with all these things yet to do that haven’t been done.”

His secret: living in the present.

Paul was the inventor of one of the 20^th centuries greatest disruptive technologies. While playing guitar in a house band, he was too quiet and left out of the mix. Unheard, he was inspired to tear apart some electronics and invent the solid body electric guitar and then the 8-track recorder. Without his guitar or multitask recoreder we wouldn’t have The Beatles, Beastie Boys or Bjorke. We wouldn’t have the CD, MP3, or iPod for that matter.

Multitrack recording has given global musicians a new voice and entrepreneurial spirit. Paul Simon’s Graceland first opened the west to the sounds of South Africa, bringing together dozens of. More recently The Very Best and MIA have shared a new melange of world music, hip hop, and dance music embedded with deep social messages.

Changing the world of music, Paul made a small fortune. With his early financial success Paul retired to a life with his family. But like the Entrepreneurs in “Once You’re Lucky, Twice You’re Good,” Paul would not settle on a single success, he heard sounds yet to be made.

Restless, Paul divorced, went back to the studio, won a Grammy, patented 20 new inventions, and eventually ended up in Manhattan to play a weekly gig until his last days. Each success was built on his desire to make the best sounds and to be the loudest, but not necessarily heard by the most people.

Paul played for himself and the few friends that cared the most. He chose to played small clubs where “no ones going to pick on me cause I’m nobody.” His journey through life was a strict passion for creating in the present, not worrying about a legacy or long term return. But we have much to owe in return for his passion and for the guitar that changed the world.

(At the very least, if it weren’t for Les Paul, we would not have shared the awkward middle school last dance to Stairway to Heaven – recorded on tape through Jimmy Page’s custom Gibson Les Paul).

Providence's Waterfire (Source: hottbucks on flickr)

Providence: The Creative Capital: Providence Rhode Island has recently rebranded itself as the Creative Capital. This post on Social Entrepreneurship in the country’s smallest state advocates the “small is beautiful” theory. The post highlights a few of the blossoming projects in this innovation mecca.

Art And Copy: “I think creativity can solve anything” - Art And Copy is a groundbreaking documentary on the power of creativity in the advertising industry. This trailer features leaders in the field engaging in provoking dialogue on creativity, manipulation, and possibility.

Burn On the Bayou: Burn on the Bayou is an unlikely film about an unlikely collaboration. Attendees of the illustrious Burning Man festival gathered their creative pursuits to rebuild New Orleans. A great story about releasing the potential of one affinity group to help another while enacting change and inspiring thousands.

“Snatching Digital Rights” or Protecting Our Culture?: Gearing up for the Burning Man Festival in Black Rock City Nevada, this post argues that restricted creative liscensing facilitates greater creativity rather than inhibiting it.

Carrots For Corporate Social Responsibility?

There is a business motto saying ‘the customer is always right.’ That is of course unless they are left.

Whole Foods founder John Mackey recently published his personal recommendation for health care reform in the Wall Street Journal – bad timing in a hot debate and bad economy. Not every Whole Foods consumer sides with Mackey’s politics. Although Whole Foods claims that his views do not represent those of the firm, his remarks have turned into a PR nightmare. The Economist reports that over 13,000 loyal Whole Foods consumers are boycotting the natural foods giants.

Mackey should have considered his customers before raising his voice amongest a heated political debate – it especially does not help to more or less blame Americans for being overweight. Many of his personal politics do not align with his liberal consumers, a large portion of the Whole Foods demographic. In hindsight his blunder is an obvious neglect of consumer of loyalty. But Mackey surely knew better – at least according to the Whole Foods website.

“His business philosophy is to act with care and responsibility toward all of the various stakeholder groups of the Company and to operate Whole Foods Market with social and environmental responsibility”

Mackey is entitled to his personal opinions, but in abusing his podium he has upset multiple stakeholders with different social views. Long known as an advocate the democratic powers of a dollar, Mackey’s consumers are using his principals against him, literally ‘biting the hand that feeds.’

Consumer boycotts are not a new phenomenon, but online organizing has made boycotts more prominent and powerful. Change.org blogger Michael Jones recently exposed Tim Horton’s sponsorship of Natinoal Organization for Marriage and has called for a boycott. Jones and Rattray from Change.org effectively used this same tactic against Rockstar Energy Drink, producing a $100,000 charitable donation to LGBTQ groups.

Corporate social responsibility is not an option when consumers have the power to keep corporations responsible. Better branding will not fix this PR problem. Vertical marketing can no longer supplant the horizontal distribution of social media. If the internet is a platform to organize thousands of people in “flashmobs” just for fun, businesses should be increasingly worried about consumer mobs. But contrary to The Economist’s advice silence is not the only option. New platforms have enabled corporations to take proactive steps towards more responsible business. For example, Virgance’s Carrotmob, a network of consumers who organize recognize and reward socially responsible firms with “mob” business. Whole Foods might take a hint.

Actions may speak louder than words, but in Mackey’s case, words inspired action – against him and his company. Whole Foods may be first and foremost responsible to its shareholders, but its leaders best be aware of millions of powerful stakeholders.

Could it be that left or right the consumer wields the power?