Enquiro Blogs

Worth of Canadian NHL Teams for 2009/2010

Jody — Fri, 27 Nov 2009 08:25:00 -0800

Forbes has released their annual report on the worth of NHL franchises for 2009. As we reported last year in our worth of NHL teams post, the Toronto Maple Leafs were in the top spot with an...

Online marketing tips and search engine news at SEO-Space.

97th Grey Cup: Saskatchewan Roughriders vs. Montreal Alouettes

Jody — Fri, 27 Nov 2009 04:04:00 -0800

This Sunday marks the 97th Grey Cup which will crown the champion in Canadian Football. These championship games are tremendously exciting and this year feature the top two teams in the...

Online marketing tips and search engine news at SEO-Space.

Register for Enquiro Webinar: Managing SEO and Online PR

Jody — Wed, 25 Nov 2009 08:08:00 -0800

Enquiro is presenting another webinar in our series of B2B expert series events. Managing SEO and Online PR Date: Tuesday December 1, 2009 Time: 11:00 am PST Length: 30 minutes Register...

Online marketing tips and search engine news at SEO-Space.

The Importance of Breadcrumb Navigation

Jody — Tue, 24 Nov 2009 00:35:00 -0800

We have had a few questions about breadcrumb navigation as of late. The timing is uncanny as we were one of the first who reported the fact that Google is now displaying breadcrumb navigation in the...

Online marketing tips and search engine news at SEO-Space.

Google Displaying Breadcrumb Links in Google SERPs

Jody — Mon, 23 Nov 2009 01:58:00 -0800

Not sure if this is new or not, but it something that we have not seen before. Depending on the nature of your query, we are seeing Google displaying breadcrumb links where they previously displayed...

Online marketing tips and search engine news at SEO-Space.

11 Useful Link Building Sources

PlanetNim Caretaker — Tue, 17 Nov 2009 12:22:00 -0800

It's been a while since we posted anything on link building, so we thought that we would put together a list of some useful link building resources. Until the search engines change their algorithms...

Online marketing tips and search engine news at SEO-Space.

3 Reminders About Performing Keyword Research

Jody — Fri, 13 Nov 2009 06:46:00 -0800

As we all know, keyword research is a critical part of any online marketing campaign. No matter if you are discussing SEO or SEM, proper keyword research can lead to proper keyword selection...

Online marketing tips and search engine news at SEO-Space.

A Couple of Major Announcements from Wordstream

Jody — Thu, 12 Nov 2009 06:57:00 -0800

WordStream, Inc., a provider of search engine optimization (SEO) and pay-per-click (PPC) solutions for continuously optimizing and expanding search marketing efforts, today announced the release of...

Online marketing tips and search engine news at SEO-Space.

Google Caffeine: Being Rolled Out on a Larger Scale

Jody — Tue, 10 Nov 2009 03:19:00 -0800

Back in August we touched on Google's latest infrastructure update that Google was calling Google Caffeine. We mentioned that part of the reason for this update is the need for Google to...

Online marketing tips and search engine news at SEO-Space.

5 Interesting Twitter Resources from the Past Couple of Weeks

Jody — Sat, 07 Nov 2009 23:38:00 -0800

We tend to not post a lot about Twitter, but as the service continues to gain popularity, we thought that we would begin running a weekly column on some of the most interesting Twitter related posts...

Online marketing tips and search engine news at SEO-Space.

Organic Search Marketing Maturity Model

Jody — Mon, 02 Nov 2009 00:18:00 -0800

As mentioned, we are unveiling version of our organic search marketing maturity model. Of course this is a work in progress and we expect to enhance the model with modifications based on feedback...

Online marketing tips and search engine news at SEO-Space.

5 Stages of the Organic Search Marketing Maturity Model

Jody — Fri, 30 Oct 2009 03:05:00 -0700

Over recent weeks we have been discussing the fact that we have been working on a new organic search marketing maturity model. Search marketing has grown up, been transformed and developed over the...

Online marketing tips and search engine news at SEO-Space.

Canadians Searching Habits: Oh Canada: How Do Thee Search?

Jody — Mon, 26 Oct 2009 02:06:00 -0700

Well it finally arrived the other day. I was waiting for my copy of the latest Hitwise Canada Search report. It is always nice to see how others in my native land are using Search. Many around the...

Online marketing tips and search engine news at SEO-Space.

5 Ways Interlinking Can Benefit B2B Websites

Jody — Fri, 23 Oct 2009 03:20:00 -0700

I often wonder what the Web would be like if there was less emphasis on links and linking inventories? How would the search engines define relevancy of a result without some sort of link...

Online marketing tips and search engine news at SEO-Space.

Real Time Search: Check out Wowd

Jody — Tue, 20 Oct 2009 22:45:00 -0700

Probably the most popular buzzword of 2009 thus far is real-time search. Twitter, Facebook and others are all leveraging real-time search functionality. Now we get word on wowd a new...

Online marketing tips and search engine news at SEO-Space.

Search Engine History: Top 10 Moments in Search Engine Evolution

Jody — Tue, 20 Oct 2009 15:03:00 -0700

Our friends over at Search Engine Journal have a cool post on the history of Search Engines. It is always fun to reflect on how much change their has been in the world of Search in a relatively...

Online marketing tips and search engine news at SEO-Space.

Understanding Search Marketing Maturity Models

Jody — Mon, 19 Oct 2009 01:10:00 -0700

We have discussed the importance of Search and Search Marketing a number of times in the past. Recently we posted about search marketing maturity models and mapping out where organizations fit...

Online marketing tips and search engine news at SEO-Space.

comScore Releases September 2009 US Search Engine Rankings

Jody — Thu, 15 Oct 2009 01:50:00 -0700

Yesterday comScore released their report on US Search Engine rankings for September 2009. Not much new here as Google sits at around 65% of market share followed by Yahoo at about 19% and Bing...

Online marketing tips and search engine news at SEO-Space.

SEO Recap of the Week: 5 Posts to Check Out

Jody — Tue, 13 Oct 2009 11:23:00 -0700

We are testing out a new feature here on Marketing Jive. With a number of great SEO resources out there, we would like to share some of the stuff that we are checking out. So, from time to time we...

Online marketing tips and search engine news at SEO-Space.

5 Great Features of Google Webmaster Tools

Jody — Sun, 11 Oct 2009 00:56:00 -0700

Google Webmaster Tools (www.google.com/webmasters/tools) is one of my favorite tools for diagnosing site issues. The tool just keeps getting better. Over the years, the Google Webmaster Tools team...

Online marketing tips and search engine news at SEO-Space.

Google Continues to Address Duplicate Content Concerns

Jody — Tue, 06 Oct 2009 17:01:00 -0700

We have discussed duplicate content on numerous occasions. It continues to be a topic that is debated and discussed by many. I feel that this is due to some of the lack of clarity provided by the...

Online marketing tips and search engine news at SEO-Space.

Looking for a Deal? Check out ASK Deals

Jody — Tue, 06 Oct 2009 04:04:00 -0700

I don't know about you, but I'm always looking for a good deal. Earlier today, ASK announced the launch of Ask Deals, its proprietary database of more than 1 million high-quality savings offers...

Online marketing tips and search engine news at SEO-Space.

Global SEO: Multiple Sites in Different GEO Locales

Jody — Fri, 02 Oct 2009 07:17:00 -0700

For any organizations that are planning a global search strategy, one thing to consider is the idea of having multiple sites in different geographic locations. The Search Engines have not always...

Online marketing tips and search engine news at SEO-Space.

Google & Real Time Search Adding Hot Trends to Main Results

Jody — Tue, 29 Sep 2009 01:12:00 -0700

We thought that his was worth mentioning. Yesterday, Danny Sullivan over at Search Engine Land posted that Google is now placing "Hot Trends" information with Google's regular search results. Danny...

Online marketing tips and search engine news at SEO-Space.

Creating Unique Content: Do It Before Someone Else Does

Jody — Thu, 24 Sep 2009 08:00:00 -0700

Blogging... video.... press releases.... articles, user reviews, the list goes on and on. All methods of creating fresh, unique content for your website. So why is it that so many site owners or...

Online marketing tips and search engine news at SEO-Space.

Google Analytics vs. Yahoo Analytics by Insightr

mjasra@gmail.com (Manoj Jasra) — Mon, 02 Nov 2009 22:31:40 -0800

In case you missed it last week, the Insightr team put together a very in-depth comparison between Yahoo Analytics and Google Analytics which covered 27 different components. Some of the components that were compared included: User Management, Layout, Data Collection, Dashboards and Campaign Management.

Track iPhone Apps with Google Analytics

mjasra@gmail.com (Manoj Jasra) — Tue, 03 Nov 2009 18:46:51 -0800

Last week Google Analytics introduced the ability to track mobile applications, and this week Meredith Papp, Product Marketing Manager for the mobile ads team, talks with Redfin about their experiences using new Google Analytics for mobile features.

As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.

The Use of Online Video within Blogs

mjasra@gmail.com (Manoj Jasra) — Wed, 04 Nov 2009 19:23:18 -0800

Sysomos recently released a study which takes a look inside online video engagement specifically how videos are used within online sharing sites such as blogs. This study, exploring the use of online video services by bloggers, is based on a collection of more than 100 million blog posts collected from July to September 2009.

Here are some highlights from the study:

Market Leader: YouTube - Not surprisingly, YouTube is the most popular video-sharing service used by bloggers, attracting 81.9% of all embedded videos and direct links. Vimeo is a distant second with 8.8%, followed by Dailymotion and MySpace.

Young Males Engage the Most - 20-to-35-year-old males constitute the most engaged demographic group in our study. In total, 77% of users are under 35-years old, while 60% of all users are male.

Asian Users Engage Differently - 90% of the users from Asia and Oceania are under 35-years-old. In comparison, a third of North American users are over 35-years-old. Bloggers in Asia and Oceania are less likely to use services other than YouTube, with 89% of the links and embeds pointing to YouTube.

Gender Balance - The most male dominated video service is Break.com (88%) vs. (12%) females. The most female dominated video service is MTV (68%) vs. males (32%). The most balanced video serviceis MSN (56% male and 44% female).

Countries and Cities - The countries with the most bloggers embedding and linking to videos are the U.S., Brazil, Spain, the U.K. and Canada. In terms of cities, the most active bloggers who embed and link to videos live in New York, Sao Paulo, London and Madrid.

Engagement Peaks on Tuesday - The most popular day for engaging with video in the blogosphere is Tuesday and Wednesday. The most active engagement takes place between 11a.m. and 1p.m EST.

Analytics and SEO Blended with Social Media

mjasra@gmail.com (Manoj Jasra) — Wed, 04 Nov 2009 18:29:48 -0800

In this video yours truly (Manoj Jasra) discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.

I am part of the 4 man roster at the Social Media Innovation Summit happening in Calgary on November 12th. This is an event presented by West17Media which is aimed at addressing high-level information planning, a key concern which many other conferences neglect.

Macro vs. Micro Conversions and Other Answers from Nick & Avinash

mjasra@gmail.com (Manoj Jasra) — Thu, 05 Nov 2009 19:41:33 -0800

Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.
In this episode they discuss:

Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
Ways to report total number of keywords over time
Benefits to tracking transactions as conversion goals
Tracking unique visitors to specific web pages
Path analysis for keyword reports -- why it's bad and what to do instead
How Google Analytics can be used on affiliate sites
How site owners can exclude themselves from being tracked by Google Analytics
How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)

Need a Business Card Reader for Your Next Conference?

mjasra@gmail.com (Manoj Jasra) — Sun, 08 Nov 2009 20:59:14 -0800

Business Card Reader - takes photo of the business card, recognizes it and writes card information into the iPhone's Address book automatically in matter of seconds. Available at the AppStore http://bit.ly/NLo3q

Google Accounts for 25% of Wall Street Journals Traffic

mjasra@gmail.com (Manoj Jasra) — Mon, 09 Nov 2009 19:49:32 -0800

Over at the Hitwise Blog, Bill Tancer dives deeper into Rupert Murdoch's recent comments saying that he would consider blocking Google from indexing News Corp.'s news websites such as the Wall Street Journal. Considering Google provides quite a large amount of referrals to WSJ, I think Mr. Murdoch should think twice about pulling the plug on the world's number one search engine.

Below are some stats in regards the Wall Street Journal:

On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com's traffic.
According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are "new" users who haven't visited the domain in the last 30 days.
Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009.
The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.

Twitter and LinkedIn Working Together

mjasra@gmail.com (Manoj Jasra) — Mon, 09 Nov 2009 21:57:09 -0800

Twitter and LinkedIn have announced a partnership in which both of their services will be integrated in their respected interfaces.

On Twitter
As a professional online and in the real world, you’ll often find articles or think of ideas that would be useful to share with your Twitter followers and your LinkedIn connections. It’s about sparking interesting conversations. Now you can share from anywhere. As part of the setup process, you can choose to either send all your tweets or select tweets from Twitter back to LinkedIn as a status update.

On LinkedIn
Want to share some interesting ideas about an industry-specific article you’ve just read with an even broader audience? Or how about letting people view your Twitter account name on your LinkedIn profile? Begin by joining your LinkedIn and Twitter accounts in just a few clicks. All you need to do is check the Twitter box under your Network Updates box on the homepage and follow a few simple steps.

Keyword Research + Analytics Together in WordStream

mjasra@gmail.com (Manoj Jasra) — Tue, 10 Nov 2009 20:15:32 -0800

Advanced keyword research platform: WordStream, recently added 2 new features to its service offering: Google Analytics API integration and multi-source keyword .

WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service. Multi-source keyword analytics enables user to aggregate not only paid and natural search data, but also keyword tool estimates and brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword targeting, which will lead to more and better targeted Web traffic.

This video shows how these new features work and why they're important.

Advanced Filtering How-To in Google Analytics

mjasra@gmail.com (Manoj Jasra) — Wed, 11 Nov 2009 20:48:10 -0800

Advanced Filtering in Google Analytics simplifies narrowing down data in the reports table by allowing threshold filters to be created. Instead of creating standard profile filters or weeding through rows and rows of data, Advanced Filters can be created on the fly for any report.

You no longer need to export your data to slice and dice it to see your desired subsets. Now, you can set a filter while looking at a certain report to get the information you want, without having to exit and create a filter or advanced segment. Within seconds, you can whittle down a massive data table to look at a subset that is important to you.

This Weeks Must Reads in Online Marketing

mjasra@gmail.com (Manoj Jasra) — Thu, 12 Nov 2009 23:17:29 -0800

Crazy busy week especially with a holiday due to Remembrance day on Wednesday and the Social Media Innovation Summit taking place in Calgary on Thursday. Nonetheless, there was lots of good content checking out:

The Future of Keyword Research: Wordstream 1.6 - WordStream Blog
Is Social Media ROI Unmeasurable? - SEOMoz
Facebook: Please Back Developers vs iPhone - TechCrunch
In His Own Words: Stephen Wolfram On Computational Knowledge - MSN Search
World Bank Public Data, Now In Search - Google Blog
Bing Searches Increase 7 Percent In October 2009 - Search Engine Watch
25 Link Building Tactics to Improve Blog Search Engine Rankings - Top Rank Blog
An Important Question to Ask Before Hitting Publish on Your Next Post - ProBlogger
LinkedIn and Twitter, the Perfect Combination - Twitter Blog
SIS Sneak Peek: Looking Backwards, Looking Forwards - Ask Enquiro

MoneyMarket: iPhone Currency Investing App

mjasra@gmail.com (Manoj Jasra) — Sun, 15 Nov 2009 21:13:43 -0800

We recently jumped on the iPhone App bandwagon and are pleased to announce our first approved iPhone Application: MoneyMarket - Intelligent Currency Investing.

The benefit of MoneyMarket is to decide whether or not you as an investor should purchase a certain currency at its current exchange rate AND to gain a better understanding of your currency's future value by being able to experiment with your exchange rate against other global currencies. The exchange rates are based on real time information provided by Google Finance.

4 simple steps to get started:

Select your Home Currency
Select the amount you'd like to invest (experiment with)
Select 5 countries you'd like to compare your currency against
Use our simple interface to slide the exchange rates up or down to see how your home currency is affected against other countries

Use the trends link to get more information on an individual currency.

WestJet vs. Air Canada: Canadian Travel Sites Comparison

mjasra@gmail.com (Manoj Jasra) — Wed, 18 Nov 2009 07:56:57 -0800

This week the Hitwise blog reveals insights some of us Canadians are all very aware of: although Air Canada is the larger company, WestJet is the first place we go to for air travel. Even though I had a poor experience with WestJet this past weekend, I will still give WestJet my business in the future. Below are the details from the Hitwise post:

Among Travel websites, last week, Expedia.ca and Westjet ranked #1 and #2 in share of Canadian Internet visits. Air Canada and Westjet typically trade off for the #2 spot. The following table shows the top 10 Travel websites (excluding Maps) last week.
Hitwise clicsktream data provides insight into who Air Canada's top competitors are online. The #'1 website visited after AirCanada.com last week was Westjet, attracting 8.83% of downstream visits.
Westjet received more than 3x the share of visits compared to Expedia.ca, the next highest competitor. The following chart shows the top 10 downstream Travel websites visited after Air Canada in the week ending November 14th, 2009
Air Canada Vacations is a popular offering by Air Canada, possibly reflecting interest in package holidays, and it appears #3 downstream from Air Canada, after Aeroplan the rewards program offered by Air Canada.
Porter, a new discount carrier offering flights within Canada and some US destinations is already appearing at #9 downstream from Air Canada and Air Transat, which offers some overseas flights, is at #10.

Webtrends Analytics 9 Features Real Time Data/Alerts and a New UI

mjasra@gmail.com (Manoj Jasra) — Tue, 17 Nov 2009 09:37:02 -0800

Webtrends has roled out with Analytics 9 which includes a redesign of their reporting interface, real-time reporting, an iPhone Application, and alerts.

Belo are details on some of the new features:

Up-to-the-Minute Analytics: receive real-time updates on key web metrics, and analyze them alongside equivalent data from the previous 24-hours or the current day. Customers can overlay results from marketing campaigns, RSS feeds, or other activities to gain the real-time insight needed to fuel their business.
Real-Time Alerts: Analytics 9 now features real-time alerts and notifications when key web site metrics reach, or fail to reach, your pre-determined goals. Alerts can prompt the user at log-in and be delivered via e-mail, authenticated RSS feed, Twitter direct message, SMS, and/or the soon to be released native Webtrends iPhone application.
Analytics 9 On-Demand is receiving a new look: power users who need access to advanced features will appreciate a clean and professional look in Analytics 9 On-Demand. Elements that slowed down load times were removed and all data visualization elements including tables, charts, and graphs have been optimized to improve the speed and confidence of data comprehension. All features remain in the same place — there will be no learning curve for the new look.
Webtrends iPhone Application: when customers are on the go and need high level insight on web activity, "there is an app for that." The Webtrends Analytics iPhone app delivers key metrics and trends. The design follows many of the same cues as the Insight web app but delivers an experience tailored specifically for iPhone users. The Webtrends iPhone application soon will be available for download within iTunes.

Persuasive Design and the Necessity of Web Analytics

mjasra@gmail.com (Manoj Jasra) — Tue, 17 Nov 2009 18:08:51 -0800

Last week’s World Usability Day in different locations around the world brought us a number of interesting lectures about usability and persuasive design and suggestions how to use them. But I was missing one thing: How to measure the success of different actions and changes which were taken to persuade the user to do something the company wants?

Usability is defined as "The effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments" (ISO-Norm 9241-11).

But what does a company expect when it hires an usability expert? Would it be interested in the user reaching his goals more efficiently and effective? Or wouldn’t it rather want to reach its goals and increase the conversions - e.g. user actions like teaserclicks or registrations ? Wouldn’t it want to sell more products and to increase the revenue?

But how to spark a users interest in your products?
Dr. Eric Schaffer, CEO of Human Factors International, said "You still need good usability – if people can’t find something they can’t be persuaded by it – but soon usability will no longer be the key differentiator it has been. It’s often not enough to design a website that is easy to navigate, understand, and transact on. Just because people can do something doesn’t ensure that they will."

In the future Persuasion, Emotion & Trust (PET) will get more and more important. Only websites which are able to convince the users on an emotional basis and to gain their trust will be successful.

What exactly is persuasive design?
B.J. Fogg, author of “Persuasive Technology”, defines persuasive design and technology as focusing on the design, research and analysis of interactive computing products created for the purpose of changing people’s attitudes or behaviour.“ For a website this would mean that design, pictures, headlines, text etc. will have an influence on the behaviour of the website user.

The necessity of web analytics
But even if you were following the usability experts suggestions closely and had changed the website, the processes etc. - how were you to know, which changes, action or combination of methods were resonsible for the uplift or subsidence of the conversion rate? There only is one solution: You will have to measure the different actions and the user’s behaviour.

And that is where web analytics comes in. For each of the actions you will need to measure which impact they will have. Is it only a single action that is causing the difference, is it the combination of them? What if you’d use another combination of actions? You will need to test and measure the different methods and see which ones turn out to be the best. Maybe you will also need to take different actions for different user groups. Will, for example, the users coming from Google first want to know something about the company while others would go to the shop without delay?

Conclusion
Persuasive design? Yes, of course, but to measure the success of different actions taken you also need web analytics. Combine both and you’ll get more out of it.

iPerceptions Launches A&B Interactive Dashboard

mjasra@gmail.com (Manoj Jasra) — Wed, 18 Nov 2009 07:44:48 -0800

iPerceptions Inc. has launched A&B Interactive Dashboard, an integrated web analytics dashboard to combine behavioral data (the what) and attitudinal data (the why). For the first time ever, Google Analytics users can gain a granular understanding of consumer behavior and sentiment. This is a level of understanding currently unavailable to more than 1 million Google Analytics users today. The dashboard is compatible with all major web analytics solutions, including Google Analytics, Omniture, Coremetrics, WebTrends and others.

Key reporting features:

KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
Outcome Predictor to enable the user to run priority grids and model out "what-if?" scenarios

Salesforce Chatter - Enhancing Collaboration at Work

mjasra@gmail.com (Manoj Jasra) — Thu, 19 Nov 2009 00:17:27 -0800

Salesforce Chatter looks to completely transform the way you collaborate with people in your company. As both a collaboration application and a platform for building social cloud-computing apps, Chatter helps you connect and share information securely like never before—all in real time. Chatter welcome's you to the new world of work collaboration, where everyone is more productive and makes smarter business decisions.

Free Google Analytics iPhone App

mjasra@gmail.com (Manoj Jasra) — Thu, 19 Nov 2009 22:24:32 -0800

Online optimization firm Mark Red has released Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go. Information about goal completions, ecommerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way. It's possible to compare daily, weekly, and monthly figures.

ClickTale Launches Mouse Move Heatmaps

mjasra@gmail.com (Manoj Jasra) — Sun, 22 Nov 2009 19:51:32 -0800

ClickTale is set to launch yet another product in their comprehensive analytics suite: Mouse Move Heatmaps. CEO Tal Schwartz believes these heatmaps will become the definitive method for conducting accurate eye-tracking on a massive scale and at a fraction of the cost.

By aggregating the mouse movements of hundreds visitors to your site, ClickTale created a comprehensive, visual representation of what your visitors are looking at and focusing on within your page. This is supported by independent research that has shown an 86% correlation between mouse and eye movements.

2009 Sempo Salary Survey Results

mjasra@gmail.com (Manoj Jasra) — Mon, 23 Nov 2009 03:04:00 -0800

The Search Engine Marketing Professional Organization (SEMPO) today announced the results of its second in-house salary survey. The survey found:

Salaries have increased since last year’s SEMPO in-house salary survey.
2009 yearly salaries for an individual contributor with 1-3 years relevant experience range from $40,000 to $80,000; senior manager salaries range $70,000 to $120,000; and vice presidents with responsibilities for large SEM campaigns or a team of specialists earn from $160,000 to $250,000.
The majority of respondents are working to maintain or increase the ROI from search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns with flat or restrained budgets for the remainder of 2009.
Practitioners also are responsible for a broadening spectrum of online marketing activities including: organic SEO and SEM programs; social media campaigns; email marketing; graphical ad campaigns; paid inclusion programs; vertical search engine targeting; affiliate marketing programs; and shopping engines.

For a summary of the in-house salary survey, visit: http://www.sempo.org/learning_center/research/

Survey Respondent Background

The majority of respondents to the SEMPO 2009 in-house salary survey were in-house managers. From across the U.S. and Canada with a high concentration from California, most work for companies with less than 1,000 employees.

Respondents are paid, on average, between $40,000 and $80,000 annually. Salaries have increased since SEMPO’s previous survey, regardless of how much experience respondents have with in-house search marketing. The majority of respondents receives full benefits, has 401k plans, and is interested in telecommuting options if offered by their employer.

A plurality of respondents only had between 0 and 3 years of experience in search marketing – these responses coming mostly from individual contributors.

SEM budgets are mostly below $50K or above $250K with few in the in-between area. The travel industry was the largest B2C category represented, and the Internet was the largest B2B category represented in this survey.

The highest number of respondents says the primary focus of their role is organic and PPC only; however, this varies depending on the individual’s role in the company. Aside from SEO and PPC, respondents deal mostly with social networking and email marketing campaigns.

Annual Salary Ranges of Respondents

Title of Respondents and Salary for Majority of Respondents

Malicious Worm Attacks Dutch Jail-Broken iPhones

mjasra@gmail.com (Manoj Jasra) — Mon, 23 Nov 2009 06:58:51 -0800

It only took two worms for the iPhone to be hit by something malicious.

While it's only affecting users who happen to be ING Bank customers in the Netherlands who have a jail-broken iPhone with SSH installed, it's clearly the vanguard of a growing problem.

F-Secure discovered the worm, which behaves like a botnet and can spread through shared Wi-Fi networks, exploiting the default SSH password "alpine". The worm opens a page which appears to be an ING login page, aimed at capturing user name and password information.

The first worm, called Ikee, changed users backgrounds to a picture of Rick Astlee and the caption "ikee is never going to give you up".

Via the BBC and F-Secure.

Introducing: Mobile Candy

mjasra@gmail.com (Manoj Jasra) — Mon, 23 Nov 2009 22:06:20 -0800

We are proud and excited to introduce the launch of a brand new blog in our network: Mobile Candy. This blog will feature , reviews, best practices in all things mobile: Analytics, Advertising, Website Design, Applications and Phone Providers.

Below are some of our latest posts:

If you're interested in contributing, send us an email.

Black Friday Traffic Up 87 Percent with 1 Week to Go

mjasra@gmail.com (Manoj Jasra) — Tue, 24 Nov 2009 21:41:57 -0800

Hitwise announced that online traffic to a custom category of Black Friday advertising Websites increased 87 percent for the week ending Nov. 21, 2009.

The growth in traffic to Black Friday Websites results in referrals for shoppers to retailers' Websites to learn about sales and promotions. Last week the percentage of referred traffic from Black Friday Websites to the top 500 retail Websites increased 12 percent versus the previous week. The percentage of referred traffic is up 14 percent when comparing the week ending Nov. 21, 2009, with the same week in 2008. Wal-Mart received the greatest share of referred traffic from Black Friday Websites for last week with 13 percent, followed by Target and Best Buy with 4.12 percent and 4.04 percent, respectively.

Top Websites to receive downstream traffic from Black Friday Websites
Rank	Name	Domain	Market share of visits	Weekly percentage change
1	Wal-Mart	www.walmart.com	13.34%	77%
2	Target	www.target.com	4.12%	-27%
3	BestBuy	www.bestbuy.com	4.04%	-20%
4	Sears	www.sears.com	3.28%	-4%
5	TOYS 'R' US - USA	www.toysrus.com	2.52%	63%
6	Kmart.com	www.kmart.com	2.34%	17%
7	Kohls.com	www.kohls.com	1.40%	-35%
8	JC Penney	www.jcpenney.com	1.36%	1229%
9	RadioShack	www.radioshack.com	0.96%	65%
10	Amazon.com	www.amazon.com	0.87%	-44%
Note - Data is for the week ending Nov. 21, 2009, and is based on the Hitwise sample of 10 million U.S. Internet users.

Tips and Troubleshooting for Google Analytics

mjasra@gmail.com (Manoj Jasra) — Wed, 25 Nov 2009 22:20:39 -0800

In the the continuation of this Rapid Fire Q&A series Avinash Kaushik & Nick Mihailovski answer about Analytics and other Google tools. Topics covered include:

How to group referrals from common sources
How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
Strategies to track websites that support different languages
The value of using Google Analytics on You Tube partner channels
Troubleshooting discrepancies in Google Analytics Data
Best practices for implementing E-commerce tracking for E-commerce sites
Simplifying customizing the date range in GA
How to track segments of users who interact with internal referrals/cross sell campaigns
Tracking Social Media campaigns

Free Online Marketing Training Webinars from Market Motive

mjasra@gmail.com (Manoj Jasra) — Thu, 26 Nov 2009 22:36:32 -0800

Market Motive announced today that its entire December webinar series will be offered free to the public.

Each month at least one webinar is open to the public, but this month the entire series will be made available. The December series covers Social Media marketing, tools for measuring mobile analytics, designing tests for conversion optimization, managing keyword lists and ad groups, and competitive analysis. Below is a small sample of the free webinars available in December:

Social Media Workshop: Social Media Dating for Marketers (Jennifer Laycock)

Hey, that blog is kinda cute, right? Maybe you should think about swapping a few postings, maybe an email or two. Jennifer Laycock coaches you through the top 6 reasons why Social Media marketing is like dating. You'll get tips on what it means to stay romantic and available, and how to know when it's time to make a commitment and ask for that link, review, recommendation or ReTweet.

Web Analytics Workshop: Mobile Analytics To Go (Avinash Kaushik)

Right now you can do some mobile tracking with your analytics tools, but there's a lot you can't see. Join in as Avinash covers what you can track easily today, what options dedicated mobile analytics tools offer, and what we can all look forward to in the near future.

Conversion Workshop: Evaluating Your Landing Page: Deciding What to Test (Bryan Eisenberg)

Pop quiz! What's the most important part of designing a test? Knowing the answers you're looking for, of course. Whether you're an old hand at optimization or you've never done testing before, there's always plenty to learn. Join in as Bryan Eisenberg explains the elements that go into a landing page, which elements you should be testing, and why it's critical to have a hypothesis in mind before you begin.