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Ich bin dort eingeladen zu Herausforderungen/Chancen für Kommunikationsprofis (und solche, die es noch werden wollen) angesichts von Social Media zu schwadronieren. Anbei die Slides von morgen. Erwarte eine lebhafte Kommunikation.

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My hometown Vienna (t d f), Austria certainly is a lively place, it’s of mid-size with a diverse economy. Still I’m not sure if Vienna will ever become such a mega-region – likely not I’d say. I remember there was once the ambition to find & define something like creative industries here. The idea was to garden a diverse environment that might attract talent and innovative thinking leading eventually to economic success. Still I have the feeling that around here we lack something like entrepreneurial spirit. Even worse I think that gardening efforts make no difference. They just petrify the status quo. On the other hand I experience a lively self-organized discussion culture in Vienna (evolved around initiatives like BarCamps), might be echo-chambers but then you need to start somewhere.

I can’t tell you though what’s right. Richard Florida’s article in the Atlantic (see quote below) just made me recapitulating what’s already known. A next step might involve forward thinking and talking about what emerges from an economic reset that’s going to happen.

How the Crash Will Reshape America – The Atlantic
(March 2009): “The great urbanist Jane Jacobs was among the first to identify cities’ diverse economic and social structures as the true engines of growth. Although the specialization identified by Adam Smith creates powerful efficiency gains, Jacobs argued that the jostling of many different professions and different types of people, all in a dense environment, is an essential spur to innovation—to the creation of things that are truly new. And innovation, in the long run, is what keeps cities vital and relevant.”

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Inspired by a TC post titled September Madness I started this map, please have a look.

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On 9/11 I’m delighted to participate in an elevator pitch competition at the Eco-Kongress in Cologne. Slides soon on Slideshare.

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MindMeister on Speed from Thomas N. Burg on Vimeo.

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Only a few days ago I joined MindMeister, a web-based mindmapping and productivity tool as Marketing Manager. I was always a heavy mindmapper occasionally taking a hiatus to go with other note-takers but always returning to mindmaps as a formidable helper for getting things organized and making it visible/presentable to me an others. Eventually after my desktop app NovaMind crashed continuously on launch I decided to dare a straight step in to web-based mindmapping. Back then – after carefully evaluating 3 or 4 products – I decided to go with MindMeister – see this post from May 2007. Since I also wanted to convert my fellow co-workers and partners I needed a service I can trust. MindMeister’s pricing plan (put aside the user experience and feature set and the discount and service convinced me finally. So we became the third firm that signed up.

Funny thing after becoming kind of an evangelist we started talking about a possible collaboration just as I returned from my gig with Playyoo only to agree to enter a formal relationship with Aug 1. I’m very happy to be part of a very ambitious international time that’s dedicated to make the world a better place. And to push the notion of software as a service while providing a paramount user experience center stage.

As an entry gift we do offer you an free premium account for 6 months. In order to get it please register with http://mindmeister.com and then forward me your username. I’ll take care of the rest. So come forward and become a MindMeister.

By coincident it happend that I was interviewed the very first day with Mindmeister. Not about mindmaps but about the web and social phenomenons part. about Microsofts’s findings on the subject of the six degrees of separation and marketing issues in general.

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The software housed on Google Code supports data-visualization and manipulation that let users create new versions of the original video (=data). You can – of course -share your product with your friends, embed it into your iGoogle page or upload it to the dedicated YouTube group to show off your creativity.

Video-creation is a tough topic for user-generated content as it involves time, dedication and proper tools (same is true for games) to create value.

This step might lead the way into cross-fertilized content-creation and viral marketing campaigns. It certainly offers new ways to engage with the customers/audience and give them something (a so-called social object) to play with/share. Gotta observe this!

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